Tupperware Brands Introduces “Better Lives … One at a Time” Campaign for 2012

Tupperware Brands Philippines, one of the country’s leading distributors of globally renowned brands, marks its 19th year in the Philippines with a renewed mission to inspire people to make a positive difference in the world.

“Better Lives…One at a Time” is Tupperware Brands’ campaign for 2012 aimed at helping Filipinos achieve progressive lives and let them become a symbol of hope and inspiration to their families.   

“Our campaign this year reflects our commitment to become instrumental in reinforcing a positive change among the lives of Filipinos. Our legacy as a globally trusted multi-brand, multi-category direct selling company renowned for its strong heritage and reputation puts us in a position where we can leverage our worldwide influence to instill in people the aspiration to dream big and make that leap towards a better life,” said Perry Mogar, president and managing director of Tupperware Brands Philippines.

In line with this campaign, Tupperware Brands Philippines looks at drumming up its efforts this year to ensure that the idea is effectively communicated among Filipinos. The company is eyeing to integrate the campaign across all segments – from products to its business model, and even in its corporate social responsibility efforts.