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  • Around Town: ELC Store in Greenbelt 5

    Check out this toy store in Makati that promotes an integration of learning with fun.
  • ELC store

    In this age, when the novelty of gaming apps or gadgets wears off, it’s good to know that parents can always turn to more traditional, non-electronic toys to awaken their children’s creativity, inquisitiveness and sense of wonder.

    A new store in Greenbelt 5, ELC (Early Learning Centre), promises to provide parents of kids aged 0 to 6 with a wide selection of toys that not only satisfies a child’s playfulness, ignites his imagination, but also helps him learn key skills best imbibed at a certain age of development.

    A franchise from the UK, ELC offers toys that have passed both British and European standards, ensuring that their products are hazard-free and non-toxic. In order to guide parents as well on what toys fit their child the best, ELC created the following toy categories: Action & Adventure for dinosaurs, cars, farms, castles; Art & Creativity for arts and crafts items such as notebooks, paintings, coloring materials; Baby & Toddler for toys that stimulate young children’s overall development; Let’s Pretend for cooking items, dolls, and the like; Music & Learning for musical toys and learning packs such as flash cards and number magnets; Puzzles & Games such as wooden block games; and Sports & Activity for basketball games, inflatable toys, swimming toys, bounce toys.

    Each item is labeled with an icon that indicates the skills that a child can learn by playing with, along with the recommended age. Children of shoppers can also stay in a play area where they can freely touch toys on display and learn more about them.


    While the price range of toys ranges from P99 to as expensive as P13,000, ELC is proud to say that they are the only retailer that designs and develops most of their products. 

    Want to get a glimpse of this store find of ours in Makati? View the gallery now for a virtual tour. ELC is located at the third level of Greenbelt 5.


    Photos by Dakila Angeles

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