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Pinoy Kids Are One of the Most 'Matulungin' Among 30 Countries!
  • Having close ties and being tight-knit are distinct traits of a Filipino family. It’s not surprising for parents to entrust various responsibilities to their kids as they grow older, as well as eventually rely on them to take care of the household and the other family members.

    In fact, a new study from Viacom International Media Networks (VIMN), the media company behind popular kid’s channel Nickelodeon, suggests that families today see parents and kids working as a team. In fact, kids are extremely helpful when it comes to running the household!

    The global study called “Kid Power” surveyed 4,900 kids ages 6-11 and 4,100 parents who have kids ages 6-11 through an online questionnaire. The Philippines was among the 30 countries who provided data. Other countries include Argentina, Australia, Brazil, Canada, China, France, Germany, Japan, United States, and United Kingdom, among others. Here are some insights from the study:

    What other parents are reading

    Pinoy kids are among the most matulungin out of the 30 countries. Well, this piece of news will warm the hearts of many parents. Globally, seven out of 10 parents say their kids help at home, with the Philippines having a higher percentage than the others — 80% of Filipino kids help out at home. According to Pinoy parents, they delegate cooking, shopping, cleaning (53%), and child care (44%) to their kids.

    Relatives extend a helping hand, too. In the Philippines, it's almost the norm where the family unit tends to be multi-generational. Many depend on the grandparents for child care.

    Parents greatly value their children's opinions. We’ve written about listening to kids, and it turns out, parents really take this to heart — all kids nowadays play a role in decision-making processes at home (98% globally, and 97% in the Philippines)! 

    And the kids' opinions affect parents' decisions. According to the survey, the children's opinions gain more weight by the time they reach the age of 10. They are able to influence purchases when it comes to entertainment, food, restaurants, electronics, vacations, and telecoms. More so if these are single children with two full-time working parents living in urban areas. 

    Both genders have similar powers of persuasion in the Philippines. Kids play a role in purchase decisions — 70% of parents and kids have the same thoughts and agree on buying particular items! Parents take boys’ and girls’ preferences into account when buying clothes or shoes (84% boys, 90% girls), devices like tablets (55% boys, 62% girls), and even new cars (27% boys, 20% girls)!

    What other parents are reading

    And speaking of persuasion, Pinoy kids own more devices compared to their global counterparts. This one doesn't surprise us, but it worries us. Eighty-eight percent of Filipino children own smartphones (compared to 72% globally), while 84% own tablets (compared to 72% globally). It's a good time to reflect how screens affect your children.

    Ultimately, the parent is still the boss. No matter how much influence the kids might wield, they still defer to their parents (63% of kids in the Philippines agree to this).

    So, remember this, mom and dad, when they come asking for another toy or gadget, you can say no. After all, you’re still the one with the most responsibilities — you’re the one raising him to be a good and independent child.

    What other parents are reading

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