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  • Devoted to De-cluttering: Mariel Medina of Sitting Pretty Crafts Studio

    This mompreneur combined her marketing expertise and DIY smarts to turn a personal hobby into a successful crafts business.
    by Stephanie F. Esguerra .
  • Mariel MedinaLike many women, Mariel Medina is a natural when it comes to getting organized. And with flair, at that. As early as first grade, she already knew how to operate a sewing machine, her parents having inherited a garments factory from her grandmother. With her talent, she would ace her home economics classes and would even sell Chinese jackstones to her classmates. 


    Despite establishing a career in sales and marketing for 15 years, her love for crafts and DIY tasks still shone through, as she would decorate and organize things at home. There would be times though that she would hardly have time for it, but one way or the other she would find a way, with the help of their seamstresses. During the holidays, she would lovingly make an extra effort to make the wrapping of her gifts stand out.

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    In 2012, wanting to look after her children more, Mariel decided to take a break from the corporate life. But after a few months, she was looking for something else to do. “In the course of taking a break, I got bored,” she recalls. 

    Since her kids love to paint on the wall, Mariel decided to come up with an item where they could properly display their creativity. She eventually developed her fabric-covered magnetic boards and soon, her friends were asking her to make these for their own use. 


    By August, Sitting Pretty Crafts Studio was in business, taking part in bazaars and soon, in key bookstores and department stores in the metro. 

    The designs of these magnetic boards vary depending on the availability of certain fabrics, which Mariel tries to make as diverse a selection of as possible. From the 9 by 12-inch board (P399), 12 by 18-inch board (P599) and 18x24-inch board (P999), busy moms and office workers can keep track of payments, schedules, and other to-do lists by simply sticking them on. These boards can also be used to display photos or other works of inspiration. 


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