New DOLE Rules Cover Children in Monetized Online Content

Parents who regularly feature their children in online content may need to comply with updated guidelines from the Department of Labor and Employment (DOLE).

On July 26, 2026, DOLE expanded its rules on children working in entertainment through Labor Advisory 12, Series of 2026.

Under the advisory, DOLE expanded the coverage of its guidelines on children working in public entertainment to explicitly include digital platforms such as online streaming services, social media, vlogs, digital advertisements, web series, web-based publications, and other emerging media.

Under the updated guidelines, children below 15 years old who participate in commercial or monetized online content may be required to secure a Working Child Permit (WCP).

A Working Child Permit is required when a child's content creation or related activity falls under Department Circular No. 2, Series of 2018, which governs permits for children below 15 years old participating in public entertainment or information.

While the rules have long applied to traditional media such as television, film, radio, and print, DOLE has now clarified that they also apply to today's digital content landscape.

Parents do not need to worry if they are simply sharing everyday family moments online. The guidelines generally apply only when a child's participation is considered work. This may include, but is not limited to, sponsored posts, brand campaigns, monetized YouTube videos, digital advertisements, and other professionally produced online content that generates income.

DOLE also emphasized that when a child works under the responsibility of a parent or legal guardian in either traditional or online media, the parent or guardian remains accountable under Republic Act No. 9231 and its implementing rules.

According to the agency, the advisory was issued to protect the welfare, safety, and rights of children participating in entertainment and information activities. The permit intends to help ensure that children have appropriate working hours, continue attending school, receive proper supervision, and work under safe conditions.

The updated guidance reflects the rapid growth of family vloggers, child influencers, and digital creators in the Philippines. Parents who create content featuring their children should consier checking whether a Working Child Permit is required before publishing monetized or commercial content online.

As children become an increasingly visible part of the country's creator economy, the new guidelines serve as a areminder that their welfare and safety should always come first. 

Here's how a mother relied on her instinct and courage to save her 5-month-old baby and herself when smoke filled their QC condo.