Judy Santiago Aladin

by Judy Santiago Aladin

Published on Jul 17, 2025

Gone are the days when moms shared their aesthetically pleasing, squeaky-clean homes and seemingly perfect lives on Instagram. Thankfully, as conversations around mental health become more normalized, more moms feel safer speaking up online and offline about experiencing postpartum bodies, invisible load, and unfiltered parenting. And when that happens, more and more parents feel seen, understood, and less alone. 
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Less comparison, more intention. This is the common thread among the newest members of the Smart Parenting Squad. As they grow into their roles as content creators and community builders, they never forget that their first—and most important—followers are their children at home.
They are coming in authentic, purposeful, and smart. These moms are bringing fresh, relatable, and fun content that they themselves thoughtfully and painstakingly curate amid the chaos and beauty of parenthood. Whether it’s a reel about the latest pasyalan in the metro, or a budol kitchen find they swear by, their posts are no longer “to inspire, not to brag.” Instead, they have chosen to share slices of their everyday lives so their fellow parents feel happy, included, and uplifted.
They’re not here to build their brands but to help build a village. One that supports every Filipino parent as they raise happy and healthy families, one photo, one reel at a time.

More importantly, as parent content creators, they share advice on responsible digital use—an advocacy that Smart Parenting champions—and they are walking the talk.

Meet the Smart Parenting Squad 2025

Cristel Go, 33 years old, mom of two

“We’re in that fun (and sometimes chaotic) stage where every day is a mix of schoolwork, playtime, and life lessons.” She doesn’t call herself a gentle parent, but Cristel does her best to raise her kids with love, patience, and lots of hugs.
Smart Parenting Squad 2025 - Cristel Go
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Photo by Studio 360.
Cristel started sharing her parenting journey online during the pandemic, when she fully embraced her role as a mother and breastfed her second child. “With my eldest, I wasn’t successful in breastfeeding, so this time, I wanted to celebrate every small win and hopefully encourage other moms who might be going through the same challenges.”

“I hope my kids always remember that prayers do work, kindness matters, and humility goes a long way.”
Her kids understand that what she does as a content creator is both a job and a passion. “They know it’s something special—and they get to experience things that not all kids do, which I’m grateful for. My son even says he wants to be a vlogger, too! He loves making videos, especially when we’re out or trying new food. It’s fun to see them enjoy and appreciate what I do.”
While she may not be a perfect mom, she believes parenting is a series of showing up and trying again. “In the end, love matters more than perfection,” she stressed.
“I hope my content reminds other moms and dads that it’s okay to juggle things—work, parenting, content creation—kahit minsan sabay-sabay. It’s not perfect, but it’s possible.”

Cristel shares real-life tips on raising boys, baon ideas, kid-friendly home hacks, and being a good mom, even if gentle parenting isn’t for everyone. Follow her on Instagram and TikTok.

Dorothy Jane Rivera, 38 years old, mom of one

Dorothy Jane, better known as Mia, is a licensed real estate broker, registered nurse, and passionate dancer, but her best role yet is being a mother. “Right now, we’re in the early childhood stage, full of curiosity, imagination, and emotional development. It brings new lessons for her and us parents too.”
Smart Parenting Squad 2025 - Mia Ramos Rivera
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Through her dance videos and motivational posts, Mia touched the lives of her fellow first-time parents. “I told myself, instead of waiting for inspiration, why not be the inspiration? Sharing online became a way for me to release my ideas and connect with others who might need a little encouragement and joy.”

“I choose to be fully present with my daughter. I support who she is and whatever she dreams of becoming.”
Mia clarifies that she only shares moments that add value to others. She also asks her daughter before including her in any videos, “I make sure she knows she can say no anytime. I also take this as an opportunity to teach her that social media should be used with intention and caution.”
“If I can inspire even one parent to live more boldly, love more fully, or simply give themselves time to do what they love, then I know I’m doing something meaningful.”

Follow Mia for real, relatable, and fun parenting content and dance videos on TikTok and Instagram.

Ericka Yvette Licayan, 31 years old, mom of two

Ericka is a proud stay-at-home mom to a preschooler and a toddler. Her parenting style is a mix of traditional and modern. “I allow screen time for my kids but with a limit. I always aim for balance, not perfection.”
Smart Parenting Squad 2025 - Ericka Yvette Licayan
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Photo by Studio 360.

Even before becoming a parent, Ericka enjoyed sharing bits of her life online through her blog. “I guess creating content has always been something I’ve loved, but now it means so much more. This time, I’m sharing my journey as a mom, hoping to connect with fellow moms, share my experiences, and help in any little way I can.” It’s also her way to earn her own money. However, she admits there are days when she’s too exhausted or overwhelmed.

“I hope my kids grow up knowing that no matter what happens, family is everything. I want them to be independent, yes, but also kind, supportive, and present for one another.”
Her advice to moms about parenting and content creation? Be yourself. “As cliché as it sounds, it’s where real connection begins.”

“I hope to inspire moms who are still working toward achieving their postpartum glow. Your time will come. Be kind to yourself and love yourself even more!”

See Ericka make nutritious meals and snacks and give honest product reviews. Follow her on Instagram and TikTok.

Flo Torres-Hora, 38 years old, mom of two

Flo is a freelance marketing strategist, a livestream host, a content creator, and the mom of two wild and beautiful boys. 
Smart Parenting Squad 2025 - Flo Torres-Hera
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Being a mom was Flo’s dream; now that it’s her reality, she is all for it. “Our home is in that stage filled with running and jumping. It’s busy, loud, and unpredictable, but more than anything, it is sweet and always happy.”
She has always loved writing and sharing her experiences, but motherhood made it better. “Sharing my stories started as something like an online motherhood journal, but it’s turned into a space where other moms say it’s full of heart, hindi basta-basta, and they can relate. When they comment and send me messages and feedback, I am inspired to go on and even try to do better.”
Her parenting style is tailored to what works for each of her children. “It’s a combination of empathy, mindfulness, and setting clear boundaries. My style is 30% books and 70% mom intuition.”

“I’ve always loved the idea that our children chose us even before they were conceived—that they already knew who they were meant to be with. We are the best parents for them.”

She wants to teach her children the importance of self-worth and the value of sharing with others. “I believe that when we know how to love ourselves, we naturally know how to love people well, too. We try to model that in the everyday moments—personal hygiene, dressing well, and offering a glass of water to online delivery riders. I hope those small things add to something they’ll carry as they grow.”

Flo shares that content creation is usually a family affair. “Every reel becomes an unexpected result of teamwork, and I love that we get to create things together!”

When mom’s guilt hits her, she takes a step back, puts her phone down, kisses the boys, breathes, and reminds herself, “Bawi tayo bukas.”
“I want to inspire parents to keep embracing the everyday madness, to enjoy what is present, and be excited for what’s to come.”

Follow Flo for boy mom content and her journey of raising little gentlemen on TikTok and Instagram.

Hannah Lea Hidalgo, mom of one

Hannah has always been independent. Her childhood wasn't easy; she had to work while in college, and as the eldest child, she had significant responsibilities at an early age. 
But those experiences shaped the woman she is today: strong, grounded, and with a heart close to God. “The challenges I went through helped mold me into the woman and mother I am now. Before we had December, traveling, hiking, and exploring were a big part of our lives. We are focused on helping December grow, learn, and develop to become his own person.”
Smart Parenting Squad 2025 - Hannah Leah Hidalgo
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Photo by Studio 360.

“Naniniwala ako na ‘pag malalim ang faith niya, magiging mabuti siyang tao at maganda ang magiging puso niya.”


She tries to be a loving, patient, and intentional parent. “Patience is something I’m continuously working on lalo na sa stage niya ngayon na marami siyang tanong at energy!”

Nevertheless, Hannah is happy that she is also learning from her son, “Hindi ko talaga makakalimutan after ko siya mapagalitan at medyo nagka-away kami bago matulog, bigla niyang sinabi sa akin: ‘Nanay, please magbasa ka ng Bible mo, kahit nagagalit ka sa akin kasi hindi ka bibigyan ng blessing ni Papa Jesus.’ Grabe, doon talaga ako naiyak. Parang na-tap niya yung puso ko at na-remind ako na siya talaga ang precious gift sa akin.”

She loves posting about her family's experiences, which she is grateful to experience as a content creator. When posting content online, Hannah shares, “Lagi kong iniisip: ‘What I post today, my son will see someday,’ kaya dapat maging mindful lagi.”
She hopes to inspire others by sharing her story as a mother strengthened by her experiences and faith.

“Gusto ko rin ipakita na kahit anong pinanggalingan mo, pwede kang maging strong parent with God’s guidance and grace.”

Follow Hannah for parenting hacks and brand reviews on Instagram and TikTok.

Jacqueline Habal, 37 years old, mom of two

Jacqueline is a working mom with two amazing kids. “We’re in that stage where routines are forming, but personalities are blooming. It’s a beautiful chaos.”

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She started sharing her parenting life online to help create a space where moms could laugh, cry, and grow together. She strives to guide her kids intentionally and love them through it all.


“I want them to grow up knowing that kindness matters, big or small.”

She’s firm that she only shares what feels respectful to her children and their family. “If something feels too personal or might embarrass them later, I don’t post it.” Her younger son understands her work as a content creator and enjoys being involved in it. “He’s an extrovert and loves the camera, which I think he got from me! My daughter is more on the shy side, so I only involve her when she feels comfortable and says yes.”

“I’ve learned that no matter how old we are or how long we’ve been parents, we’re all still learning along the way.”


Follow Jacqueline for her honest takes on working mom life and stories that celebrate the ordinary joys of parenting on TikTok and Instagram.

Jaja Ferrer Capili, 33 years old, mom of one

Jaja balances motherhood with doing what she loves. She’s a runner and a photographer. She also helps brands grow through marketing and social media.

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She describes her parenting style as intentional, (a bit) gentle, and snack-fueled. “I try to be intentional with raising my child, making choices with love and purpose. Gentle-ish because while I aim to be calm and understanding, I’m still figuring out where to hold the line and when to bend. It’s not perfect, but it’s real. And then there are the snacks—my go-to backup plan for meltdowns, messes, and magical moments of silence.”

“I hope my child grows up knowing that kindness is strength, mistakes are part of growing, and when life gets tough, they can always have faith in God.”


Jaja shares how she deals with mom guilt, “I remind myself—I’m not choosing one over the other. I’m building something that can lead to meaningful experiences for my son as he grows up.”

“I hope my story reminds other moms and dads that you don’t have to have it all figured out to show up with love. And yes, you can grow while raising little humans, too.”

For real-life parenting moments, plus a good dose of slice-of-life content, morning runs, and family food trips, follow Jaja on Instagram and TikTok.

Jesa Linatoc, 30 years old, mom of two

A stay-at-home mom who wears many hats, Jesa is in the nurturing stage of parenting. “Our family is simple—we love staying in, occasionally grabbing quick bites nearby, and just playing with the kids. I believe it’s really important for me to be present during this time.”
Smart Parenting Squad 2025 - Jesa Linatoc
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Photo by Studio 360.

“Parenting is tough and, at times, isolating. Sharing my experiences online helps me connect with other parents. Even if just one parent can relate, that connection makes it all worth it.”


Jesa, who grew up shy, says she thinks a lot before she posts anything about her family, especially her kids, online. “Parenting styles differ, and sharing too much can sometimes trigger unnecessary judgment. But when it’s research-based, it opens up healthy conversations, which I’m always up for.”


“I hope my kids grow up valuing the importance of glorifying God in everything they do. Not chasing worldly things, but living for something greater.”

“I hope my story reminds other moms they’re not alone, especially in the early years of motherhood. It’s easy to feel isolated while doing the daily routines, but there’s also so much joy and discovery. When our kids see us embracing motherhood with purpose, they grow up with a strong, positive model of what being a mom truly means. I know this because my mom modeled it for me,” Jesa said.

Parent readers can expect more of Jesa’s journey as a stay-at-home mom with two kids and no helper: their first-time homeschooling and Montessori-inspired routines, a bit of yoga, and maybe some fun moments of her being a new driver. Follow Jesa on Instagram and TikTok.

Joanna Kammille Maligaya, 38 years old, mom of two

Kammille is a work-from-home mom and homeschools her eldest son. Her parenting style is authoritative, balanced, and nurturing. “It allows our kids to grow within reasonable boundaries and explore their abilities. We also set strict standards that expect our children to abide by, yet provide a caring environment.”

Smart Parenting Squad 2025 - Kammille Maligaya
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Photo by Studio 360.
“My parenting style is ‘tough but fair’ and ‘firm but nurturing.’ Our kids have room to make mistakes within a family that provides guidance.”

As a content creator, Kammille says it’s essential to set clear limits on what she discloses online. “This includes photos, personal stories, and location data. After all, we should also think about our safety and security.”
Setting boundaries also applies to work and family time: “Scheduling specific hours for content creation and sticking to them, and setting a time for your family bonding. Communicating your work schedule to your family is also important.”

“I hope my story inspires other moms and dads to know that it’s possible to balance work, homeschooling, and family life.”


Follow Kammille’s journey as a work-from-home, homeschooling mom of two boys on Instagram and TikTok.

Krizza Mae Matias-Lizardo, 30 years old, mom of one

Krizza is a stay-at-home mom juggling content creation and helping with their family business. She is an ambivert who loves Korean TV series and music. 
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Photo by Studio 360.

She considers the biggest reward of being a content creator is the connection she builds with other moms, “Those who message me saying, ‘Same, mommy,’ or ‘I feel this too.’ That sense of community has been comforting and meaningful, especially as a first-time mom.”


“I want my child to grow up with honesty and compassion—always to speak the truth with courage and understand others with a kind heart.”

Krizza recalls when she and her husband asked their only daughter if she wanted a sibling, and she started to cry. “When we asked her why, she said, ‘Viel only, Mommy and Daddy, no more baby.’ That moment made us realize that it’s not just about us being ready for another child—it’s about ensuring Viel is emotionally prepared, too.”
She shares that one of the greatest lessons she’s learned, both as a mom and content creator, is the importance of rest. “It’s okay to pause. It’s okay to log off. Rest is part of the work, and you deserve it.”
“I want other parents to feel seen, to know they’re not alone, and to feel a little lighter knowing someone else gets it too.”

Follow Krizza for content about motherhood and mental health on TikTok and Instagram.

Marjorie Joyce Yeo, 36 years old, mom of one

Marjorie is an entrepreneur mom who passionately builds businesses while raising her daughter with purpose and love. She balances work and family with intention, managing operations, creating content, or homeschooling her daughter, Mira, who was conceived through in-vitro fertilization.
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“We’re a family of three, and our daughter Mira is our beautiful IVF miracle,” Marjorie shares. What inspired her to share her parenting journey online is the hope of encouraging and connecting with other moms. “I’ve found so much strength, joy, and purpose in raising her.”

Marjorie’s parenting style is intentional, faith-filled, and nurturing. “One parenting value I hope Mira will carry as she grows is always to stay grounded in faith and family. I want her to know that no matter how far she goes or how big she dreams, her strength will come from prayer, love, and knowing who she is.”

“It’s okay to slow down, be present, and create memories without always documenting them. Authenticity isn’t about showing it all—it’s about showing what truly matters.”

As a content creator, she sets boundaries with what she shares. “While I love sharing our parenting journey to inspire others, I always protect moments that are just for us. I avoid oversharing personal details and only post what feels respectful and uplifting. My family’s well-being and privacy come first, so if something doesn’t align with that, it stays offline.”

“I hope my story and content remind other moms and dads that there’s no one ‘perfect’ way to raise a child—just the way that feels right for your family.”


Follow Marjorie on TikTok and Instagram for tips on balancing business and family life and advice for couples exploring IVF.

Mia Therese Arias, 31 years old, mom of one

Mia is a mom who loves creating fun and meaningful experiences with her family through travel, simple bonding moments, and everyday adventures. “Right now, I’m in the early parenting stage, where everything feels new, exciting, and sometimes overwhelming. But it’s also the stage where the sweetest memories are made,” she said.
Smart Parenting Squad 2025 - Mia Arias
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Photo by Studio 360.

“I want my child to grow compassionate, respectful, and understanding toward others while also having the confidence to stand up for themselves and what’s right.”


She started her content creation journey by sharing her birth story, hoping it might help other expecting moms. From there, she also shares mom-approved recommendations, including first baby and postpartum essentials, as well as kid-friendly restaurants, play spots, and family activities. “Seeing how those posts resonated made me realize I wasn’t just documenting memories; I was building a resource hub for parents like me.”

She describes her parenting style as firm, loving, and listening. She is mindful of timing and content when setting boundaries between her online life and her family's privacy. “I usually post after the moment has passed, like when we’re already home, to help protect our safety. I’m also very careful not to share too many personal details or anything that could make us feel exposed later on. What I share online is only about 5% of our actual life.”
One lesson Mia has learned recently, as a parent and content creator, is always to stay humble and kind, “Respect goes a long way, whether you’re connecting with fellow parents, brands, or your audience.”

“Authenticity is your greatest strength, whether in parenting or creating content. What matters most is staying true to your values and doing what’s best for your family.”

For funny and real-life parenting POVs and money-saving tips and budgeting, follow Mia on TikTok and Instagram.

Sheina Pajalla-Obejero, mom of two

Sheina is a professional makeup artist. She takes pride in balancing her personal and professional life with care and intention. “I’m in the active parenting stage—nurturing, guiding, and supporting my children as they grow and discover the world,” she shared.

Smart Parenting Squad 2025 - Sheina Pajalla-Obejeno
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Sheina began sharing parenting tips online when she had her first child. “As a first-time mom, everything felt new, exciting, and meaningful. I truly cherished every stage of life with my little one and felt inspired to document the journey—not only to capture those special moments but also to connect with other parents who might be going through similar experiences.”
Her parenting style is modern, grounded, and hands-on. “I embrace today’s parenting tools and ideas, but I still hold on to the timeless values I grew up with. Most importantly, I love being actively involved in my children’s lives.”

“I pray that my children grow up to be God-fearing individuals who live with purpose and spiritual conviction.”

As a content creator, Sheina also has moments when she questions if she’s doing enough or too focused on capturing memories instead of just living in them. “But I remind myself that everything I share comes from a place of love. I only post what feels meaningful and never at the cost of my children’s well-being or privacy.” She also makes sure that the time she spends online has a purpose.

“I want my content to inspire parents to nurture a loving, respectful, and faith-filled home where their children can grow and thrive.”

Follow Sheina on TikTok and Instagram as she journeys as a mom and makeup artist and posts about teaching values like faith, respect, and love.

Shiela Mae Cuaresma, mom of one

Shiela Mae, or Tammy, is a homemaker with a background in Computer Science. She loves matcha and bullet journaling. She’s in the early years of parenting, figuring out toddlerhood. “Our little family loves slow mornings, home-cooked meals, simple joys, and building a warm, comfortable home together.”

Smart Parenting Squad 2025 - Sheila Cuaresma
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Through soft visuals, Tammy hopes to share parenting tips and a feeling of warmth, calm, and connection with her followers.


“I want my kid to grow up knowing that love is shown in the little things: the way we listen, the way we help, the way we care.”

She shared that when her son accidentally dropped his bottle of vitamins, Tammy lost her calm and softly said, ‘Wala na tayong money, pambili nalang natin ng food.’ Her son ran off, returned holding his piggy bank (with play money inside), and said, ‘Open mo yan mama, bili nalang tayo bago and bilhan kita food mo.’ That moment reminded me that our kids may be little, but their hearts are so big.”

Tammy also shared a typical day in her life as a content creator. “When my son sees a parcel, he asks me if I will work. When I record voiceovers, he tells his dad, ‘Papa, hinaan mo po phone mo, nag vovoice over si mama.’ To him, it’s all play and fun. And one day, when he’s older, I hope he sees this not as just posts or videos, but as little love letters from our simple life.”

“If my content makes another mom or dad smile and breathe a little easier, then I know it was worth sharing!”

Follow Tammy on Instagram and TikTok for comfort food, homemade recipes, and home hacks.

Veronica Manlulu-Santos, 28 years old, mom of one

Veronica is a new mom still discovering what it truly means to embrace motherhood. “Right now, I’m learning how to adapt to all the changes that came after giving birth while also figuring out how to keep up with my endlessly curious toddler. Thankfully, I’m surrounded by the most supportive family,” she says.
Smart Parenting Squad 2025 - Veronica Manlulu-Santos
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Amid posts about how impractical and exhausting parenting can be in today’s economy, Veronica is inspired to flip the script and highlight the beauty in parenthood. “I wanted to show that it’s still possible to romanticize life as a parent, that you don’t have to lose yourself completely. That you can still take care of yourself, feel beautiful, and be happy if you decide to.”
For her, the greatest reward of sharing content is hearing from her fellow moms—even those who have been parenting longer than her—that her posts remind them about the importance of self-care.

“I try not to fall into the trap of making everything look perfect or overly aesthetic. I want to be authentic always.”

Veronica says that emotional connection is the core of her relationship with her child. She also raises her son holistically, considering his physical needs and emotional, mental, and spiritual growth. “As a boy mom, I feel it’s important to raise him with gentle but consistent discipline, so he grows up to be a kind, secure, and grounded man—gentle but firm, just like I hope he sees in me.”

Veronica shares her parenting motto: “I was Veronica first before I became Momma Vee.” It allows her to embrace her season, breathe, and remind her that her world doesn’t revolve only around her son. “The more I honor that, the more I can give him a mom who’s whole and happy,” she said.
“I hope my story reminds other parents that they’re still them, and even better, they’re still allowed to discover their best version while raising their kids.”

Veronica shares reminders that motherhood can be beautiful even in its messiest form. Follow her on Instagram and TikTok.

Wilma Cosme, mom of one

Wilma is a single mom who works as a freelance video editor and web developer. “We’re in the early childhood stage–lots of play, big emotions, and everyday learning,” she shared.

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Her parenting style is loving, chill, and supportive. “I let my child explore at his own pace, stepping in with gentle guidance when needed. I make it a point to listen to his thoughts and feelings so he knows he’s understood, valued, and safe, no matter what.”


“I hope my son grows up knowing the importance of kindness, resilience, and self-worth.”

Wilma shared a moment when her son showed independence, “Tawag ako nang tawag kasi naririnig ko may ginagalaw siya sa kitchen. Ayun pala, tahimik na nagtimpla na ng gatas niya mag-isa. Paglapit niya sa akin, may proud smile siya eh. I’m both proud and a little teary-eyed about it.”

“I hope my story reminds other moms and dads that it’s okay to do things your own way.”

Follow Wilma on TikTok and Instagram as she shares tips, fun moments, and reflections on being a single parent.

Zheng Liwanag, 32 years old, mom of one

Zheng is their family’s eldest child and breadwinner, which instilled in her a strong sense of responsibility and hard work. Now that she has a son, her life revolves around him, nurturing his curiosity and fostering his independence.

Smart Parenting Squad 2025 - Zheng Liwanag
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Even when she was still single, Zheng enjoyed sharing a glimpse of her life online. When she became a mother, she found a new purpose. “My hope was to build a supportive community where parents could relate, learn from each other, and feel less alone in their struggles. To show that parenting is a shared journey.”

Her parenting style is nurturing, supportive, and joyful. “Above all, the parenting value I pray my son carries with him throughout his life is unwavering kindness.”

“I want my son to understand that empathy, compassion, and respect are not just virtues but superpowers.”

And it manifests. Zheng shared a touching moment while they were watching a movie, and she was moved to tears. “He kept telling me not to cry, and then he hugged me. I guess that’s how it is when they feel that you love them.”
As a content creator, Zheng prioritizes having “unplugged” family time, where phones are put away, and they are fully present with each other. “I allocate specific times for content creation, often when Primo is napping or happily engaged in independent play.”

She tells other content creators, “Forget perfect. When you let go of rigid expectations, you create space for genuine connection, resilience, and much more joy.”

Follow Zheng on Instagram and TikTok for product recommendations, travel tips, and the real, unfiltered joys, challenges, and humor of being a stay-at-home mom.
Read more inspiring stories from our Real Parenting section here.
Judy Santiago Aladin

Judy, a section editor at Smart Parenting (smartparenting.com.ph), brings over a decade of expertise in corporate, media, and development communication. A mom of two, she is passionate about driving awareness for maternal mental health.

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