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  • Real Moms and Their Kids Say Why Dutch Mill Will Always Be On The Grocery List

    The kids definitely couldn't get enough of it.
    by SmartParenting Staff .
Real Moms and Their Kids Say Why Dutch Mill Will Always Be On The Grocery List
PHOTO BY Smart Parenting Staff
  • When we get invitations to try new products, we always ask moms from our communities, the Smart Parenting Village and Parent Chat to test the products.  Then we get together with them to talk about their experience. If they like it, it gets the #SPSmartMomApproved seal.

    This month, it was Dutch Mill yoghurt drink that our moms got to try.

    Smart Parenting mom (and kiddie) crew

    Raynalyn Galla is a stay-at-home mom and a taxi operator with two kids, Marianne, 8, and Christianne, 4.
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    Glaizanym Pacpaco works as an occupational therapy consultant in a private hospital and pediatric clinic. She has two kids, Ayra, 7, and Amara, 5.
    Jacquelyn Oro is a court interpreter at the Regional Trial Court of Manila. She has one daughter, Jameehra, 9.
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    Janice Pomaloy, mom of two kids, James Kean, 7, and James Karl, 1, is the operations manager of a PR agency.
    Marie Grace Valencia is a stay-at-home business mom with one daughter, Lara Marie, 9.
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    May Rachel Silverio works for a real estate company. She has two kids, Kian Zedric, 2, and Kahlen Adriana, 9.
    Avegirl Perez-Limjap is an mompreneur based in Makati, currently managing ACCESS Property Management Services. She has three children, Prince, 6, Isaac, 2, and Princess Shalom.
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    The other moms who joined us were  Jenina V. Tuazon,  Christine Larracoechea,  Ma. Christina Garcia,  Christine Tedoy, and  Francesca Cruz. The moms didn't know the brand they were testing until their participation was confirmed. We do not know whether their kids have tried it before or not

    Product for road test: Dutch Mill

    We sent the moms and their children packs of these Dutch Mill flavors: Strawberry, Orange, Super Fruits, Mixed Fruits, and Blueberry. The flavors came in two sizes, the 90ml pack and the 180ml pack. The moms and their kids were given questionnaires to answer at home after they try all the flavors. 

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    Let's talk about the packaging

    All the moms (and their kids) agreed that Dutch Mill's packaging looked vibrant and colorful.

    "Hindi lang siya attractive sa mga kids, pati rin sa mga adults like us."

    The children also loved that the box had fun-looking fruits and it was easy to open. They did not have any problems opening the straw pack and poking a hole through the Dutch Mill box. The moms also loved that there's a small variant (90ml vs the regular 180ml pack) because it made it easier to include Dutch Mill in their kids' baon.

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    The moms appreciated that they could easily find the expiration date and the nutritional facts, which was crucial especially if you would buy in it bulk. They wanted to make sure they were giving a fresh box of Dutch Mill to their kids all the time.

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    What about the taste?

    One mom in the group said her daughter did not care about the packaging at all. She had already been a fan before the road test, and she would have drunk Dutch Mill even if the box was as plain as a cardboard.

    What was more surprising was how the moms reacted to the yoghurt drink. Most of them were NOT yoghurt milk drinkers, but they were all pleasantly surprised with the taste of the flavors they tried.

    "Normally ang yoghurt iisipin mo maasim siya. Pero si Dutch Mill, tamang combination ng asim, tamis, at gatas," one mom said. She emphasized that when you hear "yoghurt" you would typically think it's sour and tangy. But when she tried it, she liked that it was more milk and fruit than really sour yoghurt.

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    We asked the moms to rate the taste and majority of them gave it an eight. Three moms gave it a ten and another three gave it a nine.

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    While the children loved Strawberry, Mixed Fruits, and Blueberry flavors, they wished there could be more flavors to try. The moms and the kids said they'd like flavors like avocado, grapes, banana, pineapple, lychee, mango, apple, kiwi, malunggay, calamansi, mangosteen, papaya, and guyabano. One mom also suggested chocolate flavor. 

    The moms said they want to introduce more local fruits to their children, which would be easier if they have Dutch Mill flavors they can mix with real fruits.

    The mom crew who helped us try Dutch Mill's flavors!

    Mom crew wish list 

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    The majority of the moms said they'd love it if Dutch Mill came in bigger packs. Since their children regularly drink Dutch Mill, they'd rather buy a bigger variety. For one, it helps them care for the environment as it's one way to minimize trash. Since some of them also use Dutch Mill for fruit shakes — having a bigger pack would be more practical. It would also make it easier for moms to control the portions that they give their children.

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    Overall, the moms felt very satisfied with Dutch Mill. Even though most of them were not yoghurt milk drinkers, they happily gave it Dutch Mill the #SPSmartMomApproved seal! They all said they would recommend Dutch Mill to other moms and would continue giving it to their children.

    We did not have to ask the kids how much they liked the flavors we asked them to try or whether or not they would recommend it — they were too busy drinking Dutch Mill during the focus group discussion to answer our questions. 

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