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SP Picks: 12 Instant Favorites at the Newly-Opened Crate & Barrel StoreLeading home furnishings brand opens its first branch in the Philippines
SM Retail is pleased to bring leading home furnishings brand Crate & Barrel to the Philippines through SM Retailer subsidiary HMS Development Corporation. The first branch, which spans 2,000 square feet, opens today at the 4th Level of SM Megamall Building D. More stores will follow shortly in the first quarter of 2015.
“We are happy to announce that the first Crate and Barrel store in Manila is opening on November 20 at the SM Mega Fashion Hall,” says Crate and Barrel Interim CEO Adrian Mitchell. “In collaboration with our esteemed franchise partner, SM Retail Group, we are bringing in the best of Crate and Barrel and creating an exciting new retail synergy in Manila.”
Crate and Barrel opened its doors in 1962 as a family business started by Gordon and Carole Segal in Chicago, Illinois. The couple was inspired by the simple, well-designed, affordable products they had purchased on their honeymoon in Europe. The Segals decided to open a home furnishings store, calling it ‘Crate and Barrel’ after the shipping crates and barrels, which brought their inventory and became their first store fixtures. Working directly with European ateliers and factories to import their products, Crate and Barrel was among the first retailers to make modern tabletop and kitchenwares affordable to American consumers.
Today, Crate and Barrel is an international, multi-channel family of brands, known for exclusive housewares and furniture designs, excellent value and superb customer service. Owned by the Otto Group of Hamburg, Germany, since 1998, the company operates stores in most major North American markets as well as international franchise locations in Dubai, Singapore and Mexico.
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