Making a Difference, One McDonald’s Cheeseburger at a Time

Last May, McDonald’s launched its new Cheeseburger Campaign to raise P1 million pesos for the benefit of the Ronald McDonald House Charities (RMHC), the charity of choice of McDonald’s, and its banner program Bright Minds Read (BMR). Taking part in this campaign was easy- for every McDonald’s Cheeseburger purchased, P1 was automatically donated to RMHC and as a symbol of one’s participation, a Cheeseburger Commitment sticker was given to post inside the stores.

One million units of McDonald’s Cheeseburger and one million Cheeseburger Commitment stickers later, McDonald’s is proud to announce that through the overwhelming support given to the campaign, P1 million has been turned over to RMHC. Through this donation to RMHC, 100 public elementary schools and thousands of Grade 1 students will now be equipped with a BMR toolkit that teaches beginning reading, better language skills, develop comprehension and improve critical thinking.

Click here to learn more about McDonald's Cheeseburger Campaign.

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Cheeseburger Campaign FAQ Guide

1. What is the Cheeseburger Campaign?

The Cheeseburger Campaign is an initiative of McDonald’s to raise 1 million pesos for the benefit of the Ronald McDonald House Charities (RMHC), the charity of choice of McDonald’s, and its banner program, Bright Minds Read (BMR). Through the Cheeseburger Campaign, McDonald’s and RMHC will be donating 100 BMR Toolkits to 100 public elementary schools. 

2. How does this Cheeseburger Campaign work?

For every McDonald’s Cheeseburger purchased, one peso is automatically donated to RMHC. The customer will then be given a commitment sticker which s/he can sign as a symbol of participating in the campaign. These commitment stickers will then be posted on the Cheeseburger Commitment Blackboard found inside all McDonald’s stores.

3. What happens when they reach P1 million?

McDonald’s and RMHC will turn over all 100 BMR Toolkits to its beneficiary schools at the end of the campaign. The official turn-over of the BMR Toolkits will be held during the announcement of its results. The Department of Education will be participating in the turn-over.

4. What is the Bright Minds Read Program?

BMR is an 8 year program in partnership with the Department of Education (DepEd) that aims to teach beginning reading to public elementary school students by providing a toolkit comprised of 33 storybooks, student worksheets and a teacher’s manual. Since the program started in 2002, BMR has recorded a significant contribution in the decreased number of non-readers in the country. Based on the 2002 Philippine Informal Reading Inventory (PHIL-IRI), 40% are non-readers after Grade 1 while in 2009, PHIL-IRI Pre-Test and Post-Test results indicated that only 1.67% of the total NCR elementary population are non-readers.