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  • SM Super Chefs: A Bigger, Better Cooking Competition at SM Hypermarket

    Want to be the next SM Super Chef? You can do it. It’s time for you to share your classic adobo, menudo or kaldereta recipe and win big time.
  • SM Super Chefs 2010Filipinos are foodies at heart. Indeed, our love for food permeates the very fabric of our society—and more often than not, it is part of the glue that binds Filipino families together. This is shown when we invite people into our homes, or when we watch our mothers and aunts plan entire events around menus.  Entire books have even been written about how much of our history is reflected in our favorite dishes.

    As a living testament to our country’s past cultural influences, our meals are a merry mix of Chinese, Spanish, and Western influences. Classic Filipino favorites such as adobo, menudo, and kaldereta all draw inspiration, in one way or another, from our colorful past—yet the amalgamation of flavors which never fails to whet our appetites is unmistakably Filipino. Thus, every Filipino household has a favorite version of adobo, kaldereta and menudo, with flavors ranging from sweet to salty and a mix of other ingredients such as green peas, tomatoes, and carrots, all of which make the dishes more enticing to the Filipino palate.



    Luxury made affordable by SM Hypermarket

    However, in as much as Filipinos love their food, the availability of fresh quality ingredients, coupled with escalating costs, make the preparation process quite frustrating.  Surely, fresh beef and pork for kaldereta, menudo, and adobo are non-negotiable staples much like quality collateral ingredients such as fresh potatoes or carrots.  Apart from freshness, the ingredients should not only be luxurious in taste but should also be easy on the pocket.

    Luckily, SM Hypermarket, one of the largest supermarket chains in the country, has taken it upon itself to make quality ingredients easily available to every Filipino, making it easier for homemakers as well as food establishments to bring genuinely delicious food to Filipinos everywhere.  “If there’s anything a good cook knows, it’s that the best ingredients make for the best dishes.  So in order to make these mouthwatering delicacies, the average cook has to find and purchase these ingredients at a reasonable price,” says Frances Crisol, SM Hypermarket's Senior Manager for Marketing Communications.  “As such, at SM Hypermarket, we’ve made luxury affordable to our shoppers in order for more families to enjoy good food.”


    Click here to learn more about the SM Hypermarket and the Super Chefs contest.

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