Domino’s Pizza recently celebrated its re-launch in the Philippine market to serve hot and fresh pizzas for Pinoys in the metro.
“Domino’s is all set to take the local pizza industry by storm,” enthused Tong Hong, the President and CEO of Domino’s in the Philippines. “Pizza is a US$35 billion per year industry, and Filipinos are well-known pizza lovers. Precisely because it is such a good fit, our company is confident that we will be able to fully develop and expand in this market at a very good pace,” he added.
Albert Martinez, Kris Aquino, Domino's Philippines President and CEO Tong Hong, Makati Mayor Junjun Binay and Domino's Vice President for the Asia Pacific Region, Mr. Steven Pizziol.
Hong’s observation appears to be spot-on, as the company’s flagship store in Marvin Plaza, Pasong Tamo has exceeded all their initial sales targets. This has further encouraged them to fast track the opening of the second Domino’s branch in Silver City, Frontera Drive (Tiendesitas) along Julia Vargas Avenue. “Originally, the plan was to open eight stores in Metro Manila by the end of the year,” Hong explained. “Because of the amazing performance of our Marvin Plaza branch, however, we may have to reconsider this,” he added.
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