Domino’s Pizza Re-Launched for Pinoy Pizza Lovers

Domino’s Pizza recently celebrated its re-launch in the Philippine market to serve hot and fresh pizzas for Pinoys in the metro.

“Domino’s is all set to take the local pizza industry by storm,” enthused Tong Hong, the President and CEO of Domino’s in the Philippines. “Pizza is a US$35 billion per year industry, and Filipinos are well-known pizza lovers. Precisely because it is such a good fit, our company is confident that we will be able to fully develop and expand in this market at a very good pace,” he added.

Albert Martinez, Kris Aquino, Domino's Philippines President and CEO Tong Hong, Makati Mayor Junjun Binay and Domino's Vice President for the Asia Pacific Region, Mr. Steven Pizziol.

 

Flagship stores

Hong’s observation appears to be spot-on, as the company’s flagship store in Marvin Plaza, Pasong Tamo has exceeded all their initial sales targets. This has further encouraged them to fast track the opening of the second Domino’s branch in Silver City, Frontera Drive (Tiendesitas) along Julia Vargas Avenue. “Originally, the plan was to open eight stores in Metro Manila by the end of the year,” Hong explained. “Because of the amazing performance of our Marvin Plaza branch, however, we may have to reconsider this,” he added.

 

Click here to learn more about re-launched Domino's Pizza.

[previous|page|next]

Read on to learn more about the re-launched Domino's Pizza.

 

Get it late, get it for free

In overseas markets, Domino’s is best known by their 30-minute guarantee, which offers customers a money-back assurance if their orders are not delivered to their doorstep within half an hour. To this end, Domino’s Philippines has invested heavily in its delivery infrastructure in order to fulfill the same promise.

“Pizza delivery is a passion for us – it’s both art and science,” Hong affirmed. “From the time our phone rings and the order is placed, to the moment our delivery rider arrives safely at your door, each step is synchronized with thorough precision,” he further pointed out.    

Over the years, the company has invented – or been the first to use – most of the equipment and systems that are now considered trade standards. These include the fiberglass case, the corrugated pizza box, the 3-D car-top sign used in delivery vehicles, and of course, its patented Domino’s Heatwave™ delivery bags, which quite literally acts as a portable oven to bring piping hot pizza to your door.

“Remember, the 30-minute delivery time is only the first part of the guarantee,” Hong emphasized with respect to the Heatwave™ bag. “The pizzas must also arrive hot and fresh. Our special delivery bags use a technology that creates a portable oven, minimizing heat loss during transit,” he explained. “The outer material of the bag is made with water-repellent nylon, and the interior is lined with a cutting edge material called Thinsulate, which eliminates moisture and maintains that fresh-from-the-oven taste,” he further said.

When asked what Filipino families can look forward to with the Domino’s Pizza, Hong says, “Pizza is about sharing. Filipinos love to share. That’s what pizza caters to. They sit together. They share a slice of a pie. That’s a beautiful thing.”

At present, the Domino’s menu offers nine flavors of pizza, including bestsellers like the Domino’s Deluxe, Potato Pizza, Extravaganza, Shrimpus, and Hola Spain. Aside from pizza, Domino’s also carries Buffalo Chicken Wings, Meaty Bolognese, Creamy Alfredo Spaghetti, Cheesy Bread, Garden Salad and Chocolate Lava Cake.