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  • Glamorous and Hardworking Women Speak up on Breastfeeding

    Daphne Osena-Paez, Patricia Bermudez-Hizon and Iza Abeja, together with UNICEF, empower and inform women on the many benefits of breastfeeding.
  • Breastfeeding is one of the most natural and joyous acts of human love. And yet many Filipina mothers today, misled by a number of mistaken notions, continue to depend chiefly on formula milk to nourish their infants.

    Beauty, Brains & Breastfeeding Inc. (BBB), a silence-breaking organization advocating breastfeeding, says only 34 per cent of mothers in the Philippines practice exclusive feeding in the first six months of their babies. Based on UNICEF statistics, BBB also reveals that nearly half of all mothers in the country depend on artificial milk in varying degrees.

    The group would like to correct several misconceptions which discourage mothers with infants and young children to breastfeed -- main hurdles to having all Filipino newborns properly breastfed: 

    exclusive breastfeeding in the formative first six months of an infant is NOT a hindrance to a mother’s professional or personal goals;

    exclusive breastfeeding is a commitment to give one’s child with life-nourishing food and a good start in life; to think of breastfeeding as only for the poor should be dismissed entirely;


    continued breastfeeding DOES NOT cause  a woman’s breasts to deform, sag or make her look haggard and unattractive; and

    the act of breastfeeding in public places is not an act shame and therefore should be encouraged. 
    No matter the prevailing conditions and norms in any society, nothing best embodies the miraculous ties between mother and child than the act of breastfeeding, BBB asserts.

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    To correct misconceptions, a trio of smart and beautiful women has decided to speak out and recount their empowering experiences with breastfeeding. Billboards featuring media personality Daphne Oseña-Paez, sportscaster Patricia Bermudez-Hizon and social entrepreneur Iza Abeja with their kids will be revealed today to help bring  their strong and timely messages to life.

    A total of five billboards, all strategically placed along MIA Road in Pasay City, Philcoa, Quezon City and on the DILG Building in EDSA, will be rolled down, with a few more coming soon.



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