Kids' Clothing Brand Moose Gear Is Pulling Out This Shirt From Its Stores. Here's Why

Kids clothing brand Moose Gear issued a statement on their Facebook account on April 11 after receiving complaints about a certain shirt design that they released.

In the comment section of their post, some netizens shared the shirt design for context. A photo of a pink shirt with a statement that reads, "My mom is better than yours."

The brand addressed its customers, and admitted their shortcoming, "We recently released a shirt with a message that we are not proud of. We believe all mommies are amazing mommies and should be celebrated equally."

They assured their customers that they are taking the proper measures to "remove this shirt from all stores and platforms immediately."

They also thanked those who reached out to them about the issue.

Why it's problematic

Moms, and even dads, are already facing struggles about their self-worth and value on a day-to-day basis, and to chance upon a little girl wearing this shirt in the mall or at the park doesn't help ease the burden at all.

We at Smart Parenting advocates there is no one way to parent. Every parenting journey is unique.

As parents, we are all trying to be the best parent for our kids, and not necessarily be the best in the world - because no one is! 

Instead, we should inspire each other, and celebrate each other's strengths. 

READ: Meet 20 Smart Parenting Filipino Families That Inspire

The resolution

The brand, which has been around since 1988 vowed, "This will not happen again. We will be better." 

Those in the comment section applauded Moose Gear's quick resolution. One mom said, "All moms are great. Thanks for your quick action. Hope all similar messages have been pulled out from your online shopping platforms as well."

All moms are great. Now that's something all moms need to read from their child's shirts.

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