Pinoys the world over are renowned for their distinct bayanihan spirit – a brotherhood of kinship that galvanizes people to transcend times of crises.
Envisioned as the most visual way to stand against climate change, Earth Hour uses the simple action of turning off lights for 60 minutes to deliver a powerful message on the need for decisive climate change solutions. This simple act has captured the hearts and minds of people the world over.
Earth Hour began in 2007 as a single-city event. Today, it has become the largest recurring environmental mass-action, with 152 of the world’s 196 countries joining the global switch-off.
One of the movement’s staunchest supporters, the Philippines has since 2009 topped town and city participation to earn the title of Earth Hour Hero Country. Locally spearheaded by the World Wide Fund for Nature (WWF-Philippines), organizers are gunning for the country’s fifth consecutive first-place finish.
Earth Hour 2013 is slated for March 23 at 8:30 pm. Many of the nation’s most iconic landmarks are expected to dim their lights in the largest call for action on climate change. Cities from around the world, from Argentina to Zimbabwe, are expected to join in.
“The EDSA revolution has shown how the Filipino’s strong sense of spirit and unity can change the course of history,” says WWF-Philippines Vice-chair and CEO Jose Ma. Lorenzo Tan. “Because we stand firm, we are able to set an example and be of positive influence to others. Having secured the top spot for four straight years, we should do all we can to ensure that the country again sends a clear message to the world – that individuals, when working as one, can rise to the challenge of climate change.”
Earth Hour 2013 aims to reach more people and provide further chances for participation by going digital. “At 8:30 pm this March 23, you can either initiate your own switch-off at your home or be part of bigger switch-off initiatives led by companies or organizations,” explains Earth Hour Philippines National Director Atty. Gia Ibay. “You can sign up on the Earth Hour Philippines website by clicking here and show the world how you will participate.”
Local communities, organizations, and corporations can download the Earth Hour 2013 Action Kit on the Earth Hour Philippines website if they will hold their own switch off events.