There is no cure for breast cancer—yet, and that is precisely why the campaign for the awareness and early detection of the disease should be intensified. Currently, these comprise our only defense against the number 1 cancer in the Philippines.
Avon, the company for women and foremost corporate advocate of breast cancer, renewed its commitment to the cause and launched the 2011 Kiss Goodbye to Breast Cancer (KGBC)campaign entitled Race to 125,000 Kisses at The Rigodon Ballroom of the Peninsula Manila. This year’s initiative invites everyone to positively respond to the call of battling the deadly disease by working together to build a giant pink ribbon through their “Kisses of Support.”
Hosted by Lyn Ching-Pascual along with KGBC advocate and actress Rhian Ramos, the launch brought together the campaign’s official partners Philippine Cancer Society, GMA Network, SM Supermalls, SM Mall of Asia, SM Cares, The Peninsula Manila, Reebok, and Bosom Buddies, the press, and a great number of supporters to encourage breast cancer patients and survivors all over the country.
One of the program highlights was the talk forum Kiss and Tell, which opened the floor to a panel of speakers who shared personal and poignant stories of their encounters with breast cancer.