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  • SM Department Store Launches Fashion Line for Babies

    Celebrity moms’ “Special Moments” are captured in an SM Babies photo exhibit.
  • SM babiesStaying true to its tagline “We got it all for you,” SM Department Store adds another feather to its cap with the launch of SM Babies. Although the line has been around for a while under SM Kids' Fashion, SM wanted to give it its own identity and focus on a complete line of apparel that caters specifically to children up to two years of age.

    To celebrate this milestone, the same team behind SM Kids' Fashion put together a photo exhibit called “Special Moments” at the Manila Peninsula Conservatory. Pilar Tuason, one of the country's most sought-after photographers, shot 14 of Metro Manila's loveliest moms and their little bundles of joy.

    “Special Moments” is composed of four different categories that highlights the bond between mother and child—bedtime, playtime, baptismal, and party time.

    Bedtime is a time for lullabies, stories, and cuddling. A quiet time for hugs, goodnight kisses, and sweet dreams. Tucking babies into bed and watching them drift off to dreamland is the perfect way to end the day. From onesies to pajamas to mittens and booties, SM Babies' sleepwear collection keeps the little ones warm and toasty throughout the night.

    Angela Yeo, make-up artist, says of her daughter, "Helena and I love snuggling, cuddling, and tickling each other before bedtime. Seeing her biggest smile while laughing out loud is just adorable and priceless.”

    First time to sit up, first few wobbly steps, first words - playtime is when some of a baby's milestones happen. These treasured moments between naps and meals strengthen the bond between mother and child. With its selection of stylish, lightweight, and comfortable everyday ensembles, SM Babies makes playtime extra fun for the active little tykes.

    Radio jock Delamar Arias tells us an anecdote about her lovable toddler Cooper: “I was giving Cooper a bath one night when he looked at me, touched my arm, and said 'mama.' He's been able to say that before but never addressing me. I thought nothing of it but then, he does it again two more times while looking at me in the eyes. I love that moment because it was the first time I had a name and he knew who I was - his Mama. I think when you become a mom, you feel love in a magnified way. I thought I knew love until I had Cooper and then suddenly there's one huge room in my heart that could occupy so much love.”


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