Sun Life Launches "It's Time!" Advocacy Campaign on Financial Preparedness

The recent stock market volatility, natural disasters, and the country’s economic and political unrest have all spurred a great deal of anxiety among Filipinos. Concerns about quality of life, uncertainty of events and financial well-being have continuously bothered Filipinos, further intensifying a feeling of insecurity when it comes to financial affairs, especially that for the family’s future.
 
No better day  than today
As there is growing uncertainty and apprehension among Filipino parents on securing their children’s future, Sun Life launched an advocacy campaign entitled “It’s Time!” to let everyone know that now is the time to take an active stance when it comes to handling one’s finances.
“It’s Time!” also counters the usual objection of “no money, no need, no hurry.” According to Greg Martin, Sun Life Financial Philippines (SLFP) chief strategic marketing officer, these are mere excuses to delay the meticulous task of putting one’s finances in order.  “Financial planning is both a process as well as a lifestyle change,” he says.
 
A commitment to greater financial responsibility
To bring the advocacy closer to the people and to engage the public better, Sun life started making booths available in malls to encourage participation and engagement of the public in financial literacy. At the booths, participants are invited to take part in the “It’s Time!” challenge and to pledge their commitment to be more financially responsible.

The Sun Life “It’s Time!” activation will tour different malls in Metro Manila and the provinces until May 10. Special activities and prizes are in store at the booth and a grand prize of a trip to Switzerland will be raffled off among those who signed up as advocates of “It’s Time!”

Watch out for the Sun Life "It's Time!" activation mall tour in these malls on the following dates:
SM Mall of Asia - March 5-7
SM Lucena - March 19-21
Ayala Center Cebu - April 9-11
Limketkai Mall CDO - April 16-18
SM Davao - April 23-25
SM Iloilo - April 30-May 2
SM Bacolod - May 7-9
 
Check out these articles to help determine what’s the most suitable insurance type for you and your family, how to get started buying insurance, and why it's time for parents to invest in insurance:
Insurance PrimerTypes of InsuranceReasons for Parents to Invest in Insurance 
Read more about the latest "It's Time!" advocate James Yap on financial planning and retirement, or visit www.itstime.com.ph for more information.