Around Town: Precious Moments Restaurant & Gift Shop in Makati

Teardrop-shaped eyes, full cheeks, and ever angelic faces. If you grew up in the 80s or 90s, you would be familiar with these collectible dolls featured in adorable or inspirational scenes. 

After thirty years of existence, the Precious Moments collectible gifts brand continues to stir the heartstrings of many as they come up with even more creative and endearing designs, moving outside the world of dolls and expanding their business.

A Business Built on Loving, Caring and Sharing “Precious Moments is a lifestyle brand,” explains Jojo Sonillo, President of Precious Moments Manila. Sonillo, together with Sam Butcher, the creator of Precious Moments, thought that it was a good time to target the younger generations. 

Sonillo, who has been with Precious Moments since Butcher opened a doll factory and started a foundation in Iloilo to help financially-challenged scholars, is proud of the phenomenal growth that the brand has had since the birth of its collectible club, the Philippine Precious Moments Collectible Club (PPMCC).