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Advocating Awareness on Safe Sleep: Ivy Lim-EstebanGet to know the mompreneur behind Halo Philippines, and why she is a staunch safe sleep advocate.
Ivy Lim-Esteban is mom to Jeremy, 4, and Justin, 2. She is also the mompreneur behind Halo Philippines, the Philippine distributor of the award-winning HALO® SleepSack®, a wearable blanket for babies.
From corporate career woman to mompreneur
Ivy describes herself as a proud Procter and Gamble alumnus. She got recruited straight out of college, and worked there for 7.5 years; along the way learning discipline, skills, and the passion for excellence which became the foundations on which she built her own company. She left the corporate world to start a family.
Ivy says her "love affair" with HALO began when her first baby was born. "I discovered that the American Academy of Pediatrics recommends the use of wearable blankets to prevent Sudden Infant Death (SIDS), and found so many five-star reviews recommending the brand HALO," she shares.
"I soon realized through my own usage that the HALO SleepSack is among the best investments a new mom can make. The product paid for itself two times over, considering how my baby wore it every day," Ivy continues.
"It is made with such quality that my son’s original sleepsack has been handed down to two other babies, but it still does an amazing job!"
Beyond that, Ivy says the peace of mind that HALO brings is "priceless." "I know that my baby is protected by the safest, non-toxic materials as he sleeps. I see my baby getting sounder sleep, which is critical for his physical and mental development," she explains. "I sleep better, too, knowing that he can't kick it off and suffocate or catch cold (and get sick) even if he tosses and turns all night!"
Promoting safe sleep practices to help save babies
Ivy shares how HALO inspired her to become a safe sleep advocate. "Sadly, many Filipinos are still unaware of how simple safe sleep practices can protect their babies," she points out. "That is why I made it my mission to spread the safe sleep advocacy and make HALO's quality products more accessible to Filipino parents."
According to Ivy, safe sleep education is actually pushed by the governments in first-world countries. "Despite the lack of government support in our country, I believe that each of us, in our own little ways, can help Filipino babies sleep safer – one nursery at a time!"ADVERTISEMENT - CONTINUE READING BELOW1 of 2 NEXT