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  • Armi Shyr Anastacio-Baticados of Mayumi&Me: Products for the Intentional Parent

    Get to know the mompreneur behind the "Inay-owned, Itay-supported, and Mayumi-inspired online boutique offering chic choices for modern parents."
    by Tina Santiago-Rodriguez .
  • Mayumi&MeWhen I first met Armi Shyr Anastacio-Baticados in person at a workshop for work-at-home-moms organized by Dainty Mom and Manila Workshops earlier this year, I was immediately struck by how hands-on she is with her toddler daughter. While listening to the workshop speakers, Armi was wearing her little girl in a SaYa baby carrier, sometimes chasing after her or playing with her, and overall, just being an intentional mom.


    Intentional Parents and Partners

    “Intentional” is probably one of the best words to describe Armi. Her desire to be a hands-on parent is one of the reasons why she set up Mayumi&Me in the first place.

    Prior to becoming a mompreneur and launching Mayumi&Me in August of 2012, Armi was working before she decided to become a stay-at-home-mom. "I’m an Agribusiness Management graduate from UP Los Baños. I worked for a multinational e-commerce company until my daughter was a few months old," Armi says.


    Mayumi, her daughter, is the inspiration behind Armi’s business. She and her husband, Glenn, both believe in the benefits of attachment parenting. However, she clarifies that she’s not a parenting expert, nor does she claim to be one. "I’m simply a mom who practices extended breastfeeding, babywearing and gentle discipline, and would like to encourage others to do the same," Armi shares.

    "I became a stay-at-home-mom and now, work-at-home-mom/mompreneur because my husband and I wish to savor our daughter’s childhood as much as we can. When I was still pregnant, we would often talk about our plans to shift careers to something that will enable us to work at home so we can be with her and each other. And we couldn't be happier that we did," she discloses.

    "I am blessed with a supportive husband who is a seasoned entrepreneur and business management teacher," she continues. "I’m always grateful that despite his busy schedule, he still finds time to attend parenting events with me and even agreed to take care of Mayumi while I was attending the WAHMderful Life seminar. He is my business consultant, driver, and babysitter too!"

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