Personal beauty, eco-awareness, health-and-safety consciousness and a desire to help educate other people seem like an unusual and lofty combination in a business model,but mompreneur Desiree Chua-Ong, a thirtysomething mother of three who has a consuming passion for nail art and technology, decided to make these the principles behind her business, Beauty Blends Incorporated.
Desiree started Beauty Blends with her husband Eric eleven years ago. They distribute retail and wholesale local and imported beauty products to nail salons and spas all over the city. “We carry product lines that do not contain what are known to be the Big Three Free – DBP (dibutyl phthalate), toluene and formaldehyde,” she states. “People don’t realize that if you’re using products with the Big Three chemicals, you can end up ingesting them, like when nail polish chips while you’re eating crab with your fingers or while cooking.”
Desiree swears by her products’ safety standards. “Our nail products are all FDA-approved and adopt a ”no animal testing” policy. They’re safe enough for pregnant women to use.” That’s one strong selling point, especially since certain nail polishes and gels can release all sorts of fumes in the air while being applied. “We carry Eco Nail Systems, a soft gel nail extension compound that keeps nails together for up to two weeks – it’s odor-free so neither you nor the nail technician experiences the dizziness or nausea associated with applying nail polish or extensions.”
Beauty Blends’ product lines form a myriad array - nail polishes, hard and soft gels, acrylics, brushes, sanders, cleaning implements, clippers, creams, oils and soaks - all with the singular goal of keeping your nails (and by extension, your fingers and toes), clean, healthy and pretty. The company got started out of a desire to raise the standards of the local beauty industry. “We get products from Star Nails, the brand with one of the most comprehensive lines of nail and spa products in the world,” declares Desiree. “It’s a far cry from a lot of other brands which use industrial-grade chemicals for their nail products, such as machine oil for cuticle oils, and that’s really bad,” she laments. “Other companies make all sorts of claims, such as having organic nail polish - that’s just not possible, otherwise the polish will wear out the minute you wash your hands. I’ll be honest – you will need certain chemicals to make nail gels, polishes and extensions possible, but a lot of research is done by the companies we work with to ensure that these substances are safe for everyone.”