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  • Lou Molina of Loot Fairy: Filling Mommy’s Loot Bag

    Fill your child’s Christmas stocking with Lou Molina’s playtime essentials.

    by Marla Miniano .
  • The Mompreneur: Lou Molina, businesswoman, financial planner, wife to Russell, and mom to two-year-old Tala.

    The Business: Loot Fairy, an online store showcasing open-ended toys and playtime essentials that help mothers foster their child’s creativity and imagination. Their items are suitable as gifts and party give-aways. Products include a range of loot bag fillers and custom canvas bags, and they also carry their own brands, Ecobloks (an eco-friendly toy that helps teach basic math concepts), SMOX (semi-water resistant aprons for little artists), and mySMOX (customized and statement aprons).

    How It Started: “I’ve always wanted to engage in a business directed to kids because I used to be a brand manager for a lot of children’s brands. A lot of the activities that I initiated for these brands were hinged on nurturing creativity in a child. My husband, though working full-time in advertising, writes and illustrates children’s book. As a couple, perhaps we have a mission in influencing parents to provide valuable activities to their kids, such as reading and open-ended play.”

    Finding Inspiration: “Interaction with other parents and their kids, observing my own child, and doing research all allow me to feel the pulse of the market. Being surrounded by creative people helps too. I also ask around—fellow mompreneurs, experienced business owners, and former colleagues. My husband shared a journal with me called The Idea Book, which contains exercises to challenge and improve one’s creativity. I would like to think it’s helping me provide solutions to improve the business.”


    Customer Care: “What I appreciate the most is hearing about kids who are learning the different shapes at an early age through Ecobloks, and finally enjoying craft time using the SMOX aprons.”

    Work-Life Balance: “Listen to your customers and assess their needs. But at the same time, listen to your husband and kids in case you are starting to neglect some of your duties as a wife and mom. They should still be your priority.”

    Mompreneur Advice: “Some moms are afraid to start a business because they feel that they don’t have enough capital, or they don’t know where to begin. My former boss used to tell me about this concept of analysis paralysis—we overanalyze to the point of not putting into action our goals until our interest finally dwindles. Taking that first step will go a long way. Just do it!”


    How to Reach Them: Visit lootfairy.multiply.com, e-mail lootfairy@gmail.com, or text 0918-9448332.


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