The Mompreneur: Mae Ramos, full-time baker and mom to two daughters, Lia, 18 years old and Fides, 11 years old
Her Business: Mulberry Lane home-based bakeshop, selling scrumptious cupcakes and cakes for dessert lovers.
The Idea & Why It’s Unique: The idea was to offer an alternative to commercial cupcakes and gourmet cakes in cafes. I wanted to offer a product that was simple and not fussy—cupcakes that are moist and have real buttercream as icing. “Homemade” is the key word. In other words, our goodies have good taste and texture, not just a fancy look.
Everything is freshly baked, using only quality ingredients. I put real apples, lemons, oranges, nuts, chocolates in my products—not just extracts. I don’t mix in any chemical preservatives in my goodies. Mulberry Lane regulars don’t mind paying P70 for every Carrot Cream Cheese cupcake, because they’ve tried it and loved it. They know I didn’t scrimp on the ingredients.
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I have always been partial with cupcakes. It’s more fun and exciting. The possibilities of experimenting with more variants are endless. Also, they seem ‘friendlier’—it’s small, so you feel less guilty when you bite into a piece or two. I’m concocting my new cup flavor—peanut-buttery Choc-nut. I promise it’ll be a real treat!
The Cup Cake Flavors: Choco Loco, tops the sugary line-up. The French chocolate buttercream swirl on top, drizzled with choco bits is an indulgence on its own. This one will satisfy even the craziest of choco fanatics.
The classics, Black Forest and Tiramisu (I call it Upper Dapper) with a twist, are baked the Mulberry way. If I may say so, the Carrot Cream Cheese is an absolute winner. It’s not just any other carrot cake, it’s carrot cake and cream cheesecake with cashew, pineapple, and raisins, topped with sugar and cinnamon.
Apple lovers can have Apple Dapple; orange fanatics can sink their teeth into luscious Nutty Tangy Orange; lemon lovers can have Lemon Three; and there’s also SereniTea for green tea buffs.Orders of twos and fours come in dainty boxes, too. They’re lovely and tasty gifts for friends and family.
Advice For Other Mompreneurs: When setting up a business, it is important that you choose a type of business where you get to practice what you’re good at. You should also really believe in the product. I love to bake and I know so much about cakes and pastries, not only out of my natural love for it, but also because I really studied about baking and cooking at length. Also, my background in advertising helped a lot.
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Your family’s support is important, too. Starting a business is not a joke, so you must be ready to multi-task and juggle your family and business. I had to set up shop near my house so it wouldn’t to be too much of a hassle to be with my family and go back and bake for my clients. Everything should be well planned.