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  • bailey wrapAs an advocate of babywearing, it always warms my heart whenever I get to know other moms who feel the same way about wearing their babies. More than the wonderful feeling of being “one” with your precious bundle of joy, babywearing actually has numerous benefits.

    Here are just a few of them, according to Dr. William Sears (though for the sake of being general, the term “sling babies” has been changed with “worn babies” for this article):

    1.    Sling babies cry less.
    2.    Sling babies learn more.
    3.    Sling babies are more organized.
    4.    Sling babies get “humanized” earlier.
    5.    Sling babies are smarter.

    For “sis-preneurs” (sister entrepreneurs) Nicole A. Olayres and Grace L. Agustin, the abovementioned are just some of the reasons why they decided to come up with the “Bailey Wrap,” the first locally-made baby wrap in the Philippines.

    Nicole, as a first-time mom to Bailey (after whom the wrap was named), was searching for a baby carrier that was “just right” for her and her little girl. Her search led her to several baby carriers that were too uncomfortable either for her or Bailey.

    Eventually, she discovered the Moby Wrap, which, being a U.S. brand, proved very costly to ship to the Philippines.

    Thus, enterprisingly creative Nicole thought of making her own wrap and marketing it with the help of her elder sister Grace. With high quality material imported from Korea, the wrap is manufactured locally but is of export quality. According to Nicole, they even have an interested wholesale buyer from Australia.

    The Bailey Wrap online shop is only 3 months old (at the time this article was written), but the sisters have already sold about 150 pieces, with buyers mostly based in Baguio, Davao and Cebu. Since their main target customers are from the “B” and “C” sectors of society, the sisters made sure that despite the wrap’s high quality, it is still affordable.


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