Part 3 of Hot Home-based Business Ideas: Baby Products, Malunggay, Teaching Materials
The third part of this series from Entrepreneur.com.ph features home-based businesses with inspiring stories of mompreneur friends, a family that works together and friends who are into beauty and wellness products.
INDIGO MANILA BABY PRODUCTS By Dulce Castillo-Morales. Photos by Walter Villa
Bosom buddies Monica Eleazar and Denise Gonzales conceived their business in 2007 when each was heavy with her first child. Both wanting to be full-time mothers, they had earlier decided to leave their respective corporate jobs.
"We talked and realized that we didn't want to work for somebody else forever," Eleazar recalls. "We didn't like the idea of having only two months of maternity leave and of leaving our babies with complete strangers. So we figured that we should start doing something that we love to do. We decided to start a small business with a few products."
Pooling P100,000 each in initial capital, the two best friends since college put up Indigo Baby in October of 2007 to make specialty products for babies and mothers. They made as pilot products 300 pieces of nappy clutches, 100 pieces of reversible nursing bibs, and 400 pieces of all-natural bed-and-bath products.
Gonzales says that they initially wanted to launch their business during a bazaar at the Rockwell Mall in Makati City that year, but something developed while they were waiting for the bazaar's scheduled opening. "We posted photos of our products online at Multiply.com and we received a lot of feedback and orders," she recalls.
As it turned out, the bulk of their sales were to come from online transactions. Indeed, their online business was so brisk that in less than a year, the partners had already recovered their initial capital.
"On a good day, we would make P5,000 to P8,000," Gonzales says. "The lowest we have gotten so far is about P1,000. And there's still a lot of potential because we haven't really done PR yet; it's been all through word of mouth."
Although they have kept Indigo Baby home-based, Eleazar and Gonzales have since taken their online business to a higher level. Officially pursuing Indigo Baby as a dotcom business, they launched an international website for it last year, Indigobabyshop.com. This enabled them to serve the needs of international clients who also wanted to buy and resell their products.