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  • Starting a Business: How These Moms Did It

    Get inspired by these moms-turned-mompreneurs!
  • Proof that having a child turns parents’ lives upside down in more ways than one, mompreneurs are taking the challenge of quitting their comfortable lives in the corporate world and are opting to become stay-at-home moms and launching their own businesses. 

    For the moms behind Babinski Baby and Little Luli, the move was all about spending more time with their children. 

    Are you thinking about starting your own business? Get inspiration from these moms and their journey to becoming mompreneurs: 

    Babinski Baby


    Babinski Baby 
    For cousins and moms Charlene Tamayo-Rodriguez, Mae Esguerra-Sy, and Aimee Cruz-Singson, working full time has always been part of their lives. It wasn’t until they all had their second-borns that they toyed with the idea of being mompreneurs. 

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    Says Charlene, “We just talked about the idea of starting our own business at a family gathering and realized we all wanted the same thing —and that was to be stay-at-home moms with our own businesses.” 

    Fortunate to have access to textile and fabric suppliers because of the family business, the cousins sat down to start Babinski Baby in August 2008. “We thought of venturing into making and selling baby items because we know that new moms will really buy [items] for their kids,” explains Charlene.

    Babinski Baby started out with selling items on Multiply and eventually set up their current website. Throughout their six years of being stay-at-home moms and mompreneurs, the cousins had their own share of challenges: from the difficulty of sourcing for fabrics for onesies and dresses (“They have to be the nice kind since babies’ skin are sensitive,” shares Charlene) to shelling out money for the business, the cousins soldiered on. “We learned that we can’t be complacent. We have to continually check on our competitors.” 


    While Aimee has found her way back to working full-time in the corporate world, both Charlene and Mae are still very hands-on with Babinski Baby and have no plans of going back to the corporate world. “Babinski is still doing good,” says Charlene. 

    Check out their onesies, blankets, pillows, crib beddings, and toddler clothes at www.ilovebabinski.com.

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