Surprising Facts on the Filipina and Skin Ageing

Fair and youthful skin is important to Filipinas. They turn to whitening creams to achieve fairer and more beautiful skin. But how much do Filipinas really know about skin care? Is their current regimen enough to prevent skin ageing?

Consider these numbers:
•    52% believe fair skin is a component of the ideal standard for beautiful skin.
•    75% also believe youthful skin is a component of the ideal standard of beautiful skin.
•    Majority of them start to notice at least one of the following conditions on their face: skin dryness, prominent pores, skin dullness, rough texture, uneven skin tone, dark spots or fine lines and wrinkles. Furthermore, they do not know that these conditions are already signs of skin ageing:
o    82% do not know prominent pores is a sign of skin ageing
o    75% do not know uneven skin tone is a sign of skin ageing
o    74% do not know skin dullness is a sign of skin ageing
o    69% do not know rough texture is a sign of skin ageing
o    62% do not know dark spots is a sign of skin  ageing
•    The top 3 triggers that caused women to perceive their skin had begun ageing includes: 1. Noticing in the mirror / reflective surface that skin looks tired, 2. Comments from other women, 3. Noticing lines and wrinkles in the mirror / reflective surface.

The survey was recently conducted by Taylor Nelson Sofres (TNS) on 300 Filipina women aged 20-39 years old*.

 

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Filipinas start showing signs of skin ageing as early as their 20s, but majority of them are not even aware, hence they do not start using an anti-ageing skin care regimen at that age to address the problem. Instead, they just stick to using whitening creams well into their 30s.

Inspired by this, market research firm BrandWorks conducted another survey specific to whitening cream users. 160 whitening cream users aged 25-34 years old were asked to look at their skin up close with a magnifying mirror and the results show that:

•    More than 90% of whitening cream users still suffers from skin ageing.
•    In fact, whitening cream users still noticed signs of skin ageing like fine lines, dry skin, uneven skin tone, rough skin and large pores.

Whitening creams alone are clearly not enough because they fail to address certain signs of skin ageing, especially up close.

Most Filipinas are not aware that while they may appear fair and young from afar, a closer look might reveal that their skin regimen needs to be upgraded – from just whitening cream to an anti-ageing solution that provides both whitening and anti-ageing benefits.

 

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Fortunately, there’s Olay Total Effects. It’s an all-in-one product designed for the modern, multi-tasking woman concerned about both ageing and whitening.

It has VitaNiacin Complex, a combination of powerful anti-ageing skin care ingredients including Vitamin E, Panthenol (Vitamin B5) and Niacinamide. These work to provide multiple anti-ageing benefits to help give skin a radiant, youthful glow.

For anti-ageing concerns, Vitamin E prevents moisture loss of the skin. Panthenol (Vitamin B5) attracts water into the skin barrier, helping skin stay hydrated, while Niacinamide or Vitamin B3 reduces the appearance of fine lines. Niacinamide has been proven to strengthen the skin barrier, increase skin energy, boost collagen levels and increase the rate of skin renewal. Aside from these anti-ageing benefits, it is also known to provide skin whitening benefits as well.  It helps to balance and even out skin tone, reduce dark spots and give skin a healthy radiance, overall giving women fair skin.


Note:
*Survey conducted by Taylor Nelson Sofres on 300 women aged 20 to 39 from the Philippines (via face-to-face interviews), from February to March 2011.

The term “majority” refers to “more than or equal to 50% of respondents” while “most” refers to “more than or equal to 75% of respondents”.