What's the first thing you do when buying products for your baby? Do you ask other parents for their opinion? Consult your baby's doctor? Or do you leave it to trial and error?
When you become a parent, you become a little more discerning — why shouldn't you be when your little one is counting on you to make sound choices.
Choosing products for your baby, particularly skincare products, requires research and expert opinion. It's not only about where your baby is “hiyang.” Babies have sensitive skin, so relying solely on their skin's reaction to a particular product might prevent you from making the best choice.
Keeping your baby's sensitive skin protected and maintaining good skin hygiene while they’re young are both essential to their overall health and well-being.
Previous Smart Parenting articles have discussed the importance of nourishing your baby's skin through gentle products. Remember that infant skin is delicate, sensitive, and still developing, so the products you choose should be formulated specifically for babies.
For a baby bath, one of the foundations of your baby’s skincare, check for the following:
1. It’s mild and gentle: Baby’s skin is particularly prone to irritation so make sure that the baby bath you choose is designed for sensitive skin.
2. It leaves skin soft and clean: Your baby’s primary body wash should still be effective in getting rid of dirt, irritants, and germs.
3. It offers skin protection: It’s also a good idea to check if it can help prevent flare-ups such as rashes, allergies, redness, and irritation.
4. It can be rinsed off easily: A baby bath shouldn’t leave any residue on the skin. Your baby wouldn’t want to feel sticky after a bath.
5. It’s trusted by both experts and parents: Why take the risk of trying a product that’s not been evaluated by people in the know? You shouldn’t leave your baby’s skincare to chance.
If you're looking for a baby bath for sensitive skin that ticks all of these boxes, the new JOHNSON'S® Cottontouch™ Top-To-Toe™ Bath is it.

JOHNSON'S® Cottontouch™ Top-To-Toe™ Bath recently received the Smart Parenting Mom Approved Seal for 2022 after parents from the Smart Parenting community gave it two thumbs up and included it in their list of must-try products for babies.
Even better, #CottontouchForSensitiveSkin is also recommended by experts, particularly the nurses from the Mother and Child Nurses Association of the Philippines. JOHNSON'S® Cottontouch™ Top-To-Toe™ Bath has even undergone tests by pediatricians, dermatologists, and ophthalmologists to ensure it's gentle on a baby's sensitive skin and can protect it from allergens and rashes.
Keep in mind, moms and dads: Be more particular with the skincare products you buy for your baby. Don't leave it all to “hiyang.” For baby's sensitive skin, make sure #TiwalaAngExperts and look for the seal of approval from fellow parents.
At the end of the day, no one will be more discerning than a mom or dad who wants what's best for their little one.
Give your baby that #CottontouchForSensitiveSkin they deserve. Purchase JOHNSON'S® Cottontouch™ Top-To-Toe™ Bath on Shopee. Follow the JOHNSON'S® Baby official Facebook page for more information about your baby's skin and how to take care of it properly.
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