Every mother believes that her baby is born perfect. And they are -- a new life is nothing short of a miracle. However, as these fragile creations get immersed into their new environment outside of mom's womb, the elements can take a toll on their health.
One common challenge moms find so frustrating is when baby’s skin starts to change, causing it to dry up and become scaly. Once their delicate skin starts to act up and the itching spell begins, along comes discomfort and distress. But what can we do?
Dry skin explained In healthy skin, the outermost layer, called the stratum corneum, acts as a barrier. It protects the skin and body from irritants and allergens, and maintains its moisture levels. The cells within this layer, called corneocytes, are hydrated and surrounded by a lipid (fatty) layer providing a healthy skin barrier.
Once the lipid layer is depleted or dehydrated, Transepidermal Water Loss (TEWL) transpires and leads to skin dryness. The increasingly dry skin becomes vulnerable, allowing external substances to easily penetrate into its outer layer, causing itchiness and irritation. The natural balance is lost and the skin cell renewal process is disrupted.
Because a baby’s skin is just developing, the layers are thinner, more delicate and more susceptible to external irritants. In order to protect and maintain a baby’s healthy skin, mothers must need to break the Dry Skin Cycle.
Oilatum introduces new Soothe & Protect line With 50 years of proven scientific expertise and efficacy in dermatological skincare for babies, Oilatum introduces a new range of products made to address dry and irritated skin and help break the cycle of dry skin. The new Oilatum Soothe & Protect baby range is clinically proven to provide immediate relief and long-term prevention for babies and children with dry, irritated skin.
Formulated with nourishing oils and moisturizers, the new Oilatum Soothe & Protect baby range replenishes the skin’s moisture barrier. This action is called the Oilatum SkinLife Cycle which strengthens the skin barrier, thereby keeping moisture in and irritants out, to make skin healthier.
Developed with dermatologists, the Oilatum Soothe & Protect Baby range features four new products:
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Oilatum Soothe & Protect Baby Moisturizing Lotion is clinically proven to help reduce the occurrence of dry, irritated skin in babies – even newborns. It contains nourishing mineral oils and moisturizers to help soothe and protect your baby’s skin. Oilatum Soothe & Protect Baby Moisturizing Lotion helps prevent further dryness by nourishing the natural moisture barrier of the skin.
Oilatum Soothe & Protect Baby Bath Foam contains ultra gentle, effective cleansers for dry skin. Safe for everyday use, it helps to reduce the occurrence of dry, irritated skin.
Oilatum Soothe & Protect Baby Shampoo is kind on the eyes and contains an ultra gentle yet effective cleanser for the hair and scalp. It also has detangling and static control properties to better manage your little one’s hair. It’s suitable for everyday use, even for babies as early as day one.
Oilatum Soothe & Protect Baby Head to Toe Wash helps reduce the occurrence of dry and irritated skin with everyday use. Suitable for babies and children, it contains an ultra gentle yet effective cleanser for the hair, scalp and body. Oilatum Soothe & Protect Head to Toe Wash helps prevent further dryness by nourishing the natural moisture barrier of the skin.
Oilatum Soothe & Protect baby range is clinically proven to help reduce the occurrence of dry, irritated skin for moms and babies to be able to break the dry skin cycle – providing relief and protection from irritants and other external aggressors. With Oilatum, baby’s skin is soothed and protected everyday.