International Toy Brand Opens Filipino-Themed Store: What Fans Can Expect

LEGO has long been a favorite among Filipino families. Millennial parents who grew up building their own sets still enjoy the brand’s adult line and pass down their love for LEGO by gifting it to their children.

Here’s something that LEGO fans of all ages will love: the new LEGO Certified Store at Ayala Manila Bay. This store brings exciting firsts and exclusive offerings to dedicated fans. Here are a few reasons why families should visit the new location.

What Guests Can Expect at the LEGO Ayala Manila Bay

The Country’s First-Ever LEGO Passport in the country

The LEGO Ayala Manila Bay Store introduces the LEGO Passport in the Philippines, allowing fans to collect unique stamps from LEGO stores around the world.

Guests can claim their LEGO Passport for FREE at any LEGO Certified Store in the country, including those at Manila Bay, Trinoma, Alabang Town Center, UP Town Center, Bonifacio Global City, Shangri-La Plaza. Supplies are limited, so be sure to grab yours and start your LEGO adventure.

Filipino-Themed Displays

LEGO fans can also appreciate and snap their photos by the stunning LEGO Graphics Mural Wall, which pays homage to the country’s history and identity. Featuring iconic landmarks such as the majestic Mayon Volcano and the Lion Head in Baguio, alongside cultural symbols like the Barong Tagalog and the Philippine Eagle, each piece reflects the Phlippines’ rich heritage.

The Philippines’ First LEGO 3D Model

Another exclusive feature of the new store is the 3D model of a beloved Filipino classic: Mamang Sorbetero with his iconic ice cream cart. The meticulously designed model captures the vibrancy of Filipino street life.

At the store opening, Ban Kee Trading Sales and Marketing Manager Justin Bautista spoke about these Filipino-themed elements, saying, “We wanted to incorporate what makes our Filipino culture unique into the in-store experience. Filipinos value strong family bonds and a sense of community, so we’ve infused these elements into the store experience and created an environment that feels welcoming and familiar to the Filipino LEGO fans. Ultimately, we want our guests to build not just bricks, but also memories that reflect our identity.”

Visit the LEGO Certified Store on the ground floor, unit G218-A of the Ayala Malls Manila Bay, and check out their website, Facebook, and Instagram for updates.

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