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  • The Book Sale Where You Need to Bring 'Maletas' Returns This February

    Big Bad Wolf Book Sale is taking place later this month with more exciting new offers!
    by Kate Borbon . Published Jan 30, 2019
The Book Sale Where You Need to Bring 'Maletas' Returns This February
PHOTO BY Alexine Parreno
To read this story in Tagalog, click here.
  • Attention, book lovers. The "Big Bad Wolf Book Sale" is back with a promise: 2 million new titles at 50 to 90 percent off!

    Big Bad Wolf Book Sale visited Manila for the first time last year and was met with enthusiastic response as Filipinos brought maletas (suitcases!) for their haul. It prompted two more events in Cebu and Davao later in the year.

    This year, Big Bad Wolf Book Sale is helping Gawad Kalinga (GK) in its initiative to build libraries in different GK communities all over the country.

    “Working together with the Big Bad Wolf Book Sale has enabled us to provide quality books to our communities,” Luis Oquiñena, the executive director of GK, shared. “Their support has helped us build better reading corners for our Gawad Kalinga families. We are glad that we are able to continue this relationship this year and we hope to move forward together in making affordable books accessible to the other parts of the Philippines.”

    Jacqueline Ng, founder of Big Bad Wolf, is working with Luis Oquinena, executive director of Gawad Kalinga, to build libraries.
    PHOTO BY Big Bad Wolf Book Sale
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    What to expect at Big Bad Wolf Book Sale

    For this year’s sale, Big Bad Wolf will feature an even more extensive selection, consisting of thousands of new titles across different genres. During the event press conference, Ng stated that many of these titles have been brought in especially for the Manila sale, and 50% of the titles cater to children.


    You should check out the augmented reality (AR) enabled books for children, published by Little Hippo Books and sold exclusively at Big Bad Wolf. Through AR technology, classic stories like Little Red Riding Hood and Goldilocks and the Three Bears, as well as educational books, can be brought to life and used to make reading a more enjoyable experience for kids. 

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    Augmented reality-enabled storybooks and activity books will be available at Big Bad Wolf Book Sale this year.
    PHOTO BY Big Bad Wolf Book Sale
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    What to know about the world's biggest book sale

    Big Bad Wolf Book Sale will be held from February 22 to March 4, 2019, at the World Trade Center in Pasay City. The sale will be open for 24 hours and admission is free. Guests are encouraged to wear light, comfortable clothing, and to visit the sale at non-peak hours to ensure a comfortable shopping experience.

    One of Smartparenting.com.ph's contributing writers, Alexine Parreño, did a preview of the sale for us last year, and could not help but gush about how it was a book heaven for families (read: you will need those maletas). “I was there for seven hours, and it was still bitin. You need more than one day.” (Check out our picks of good reads here.) 


    If you want to be the first to find out what exciting titles are offered at the sale this year, you have a chance to visit the VIP Day! Lucky guests can win passes to participate in VIP Day (February 21) by entering the competition on the sale’s social media pages.

    To learn more about the event (and to try your hand at winning those VIP Day passes), visit the Big Bad Wolf Book Sale website, Facebook page, and Instagram account.

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