ICYMI: Bluey x LEGO Is Coming In June 2025!

Dance mode activated! Fans of the animated show Bluey and LEGO have something to celebrate: The LEGO Group and BBC Studios have announced a partnership that brings Bluey's world to LEGO. This marks the first time Bluey will appear in LEGO form, launching in June 2025.

ALSO READ: Bluey Movie Confirmed For 2027 Theatrical Release

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Bluey x LEGO Collaboration

The collaboration will introduce six LEGO Bluey sets across the LEGO 4+ and LEGO DUPLO lines, inspired by the animated series. There are no sneak peeks other than the teaser photo and video, so stay tuned.

Bluey follows the adventures of a playful Blue Heeler pup. Whether she's involving her parents, Chilli and Bandit, or her sister, Bingo, Bluey's games bring the family and neighborhood together in fun and creative ways.

The partnership aims to create moments for families to connect and play, whether they're recreating scenes or inventing their own adventures with the Heelers. The six sets will be revealed this spring, promising hours of building and play.

"We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It's been a long time coming, and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission," said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.

Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios, shared, "We're thrilled to partner with the LEGO Group for Bluey! We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers."

Bluey has had a big year, becoming the most-watched series globally on Disney+ in 2024. In the U.S., it was the top show across streaming platforms, with 50.5 billion minutes viewed. It's also the number one kids' show on ABC Australia, Disney+ in the UK, and Disney Jr in multiple countries, including Canada, Spain, and South Africa.

For updates, visit LEGO and Bluey's official sites. Get ready to build and play with Bluey and her family in 2025. 

Click here to read Smart Parenting's exclusive interview with the voice actors behind Bluey's parents, Chilli and Bandit.