Here's A First Look Inside The LEGO Bluey Playsets

Bluey parents and fans, rejoice!

LEGO and BBC Studios unveiled the six new Bluey-themed playsets at Toy Fair 2025 in New York. These are the first-ever Bluey sets in the history of LEGO, with its global launch set on June 1 this year.

Filipino Bluey fans, from toddlers to preschoolers, are in for a treat! The collection includes two (2) LEGO DUPLO sets, suitable for ages two and up, and four LEGO 4+ sets, suitable for ages four and up.

Bluey tells the story of a loveable Blue Heeler dog, who lives with her Mum, Dad, and her little sister Bingo. Bluey is the most-watched streaming series in the US in 2024 and is a hit in Australia, the UK, and in the Philippines. The series is available on Disney Plus, and on local channel TV5. Dubbed in Tagalog, the Filipino audience can watch Bluey on weekdays from 7 AM to 8 AM, and on weekends from 8 AM to 9 AM.

LEGO Bluey Play Sets

1. LEGO DUPLO Bluey's Family House with Memory Game

Apart from building the Heeler Family House, parents and kids can also play a memory game in this playset. The set includes Mum, Bluey, and Bingo. It is suitable for ages 3+.

2. LEGO DUPLO Ice Cream Trip with Bluey 

With this set, kids can recreate some of their favorite scenes from the show while parents can teach about taking turns. It features Dad, Bluey, and their car, Bobo. This 22-piece set is suitable for young kids ages 2+.

3. LEGO 4+ Bluey’s Beach & Family Car Trip

Give Bluey and the fam a relaxing beach trip with all the summer essentials and their family car, Bobo. It is suitable for kids age 4+.

4. LEGO 4+ Bluey’s Family House

You should first get this set: the iconic Heeler family house with all the show's four main characters! Young fans will be ecstatic to see and build with all the easter eggs and accessories they only used to see on TV. This fully modular playhouse is easy to make and play with for kids age 4+.

5. LEGO 4+ Playground Fun with Bluey and Chloe

This set features Bluey and her friend Chloe in a colorful playground, which includes a seesaw, slide, jungle gym, and more. It is suitable for kids age 4 and up.

6. LEGO 4+ Bluey Tea Party Recruitment Bag

This set features Bluey and Chattermax, her favorite toy, having a tea party in the garden. 

LEGO Bluey Mobile App for Kids

A LEGO Bluey mobile app for kids is also launching soon, integrating LEGO and the TV show's values, themes, and characters in digital play. The app is suitable for kids ages 2 to 7. The app will feature games that revolve on role playing, creative building, and technical challenges that can help in supporting a young child's developmental needs, as well as emotional and thinking skills.

All six LEGO Bluey playsets will be available for purchase via LEGO branded channels (LEGO stores and LEGO.com) and select global retailers starting June 1, 2025. Stay tuned!

Can't wait to get Bluey toys? These ones are now in the Philippines! Read here.