From unboxing toys on YouTube to having his own line of toys, Ryan of Ryan ToysReview channel will now star as himself in a new TV series.
Cable television network Nickelodeon promised preschoolers a grand time as they join Ryan, his parents, and his animated friends Gus the Gummy Gator and Combo Panda, both proprietary characters integral to his YouTube channel, in his new show Ryan's Mystery Playdate.
The half-hour interactive fun and learning show will see them working "together to tackle a series of imaginative, physical challenges and unbox puzzles to reveal the identity of his mystery playdate," announced Nickelodeon through a press release in February 2019.
The millionaire YouTube star is set to boost Nick's already-powerful preschool offerings with Blue’s Clues & You! premiering in November 2019, and Santiago of the Seas (formerly The Swashbuckling Adventures of Capitán Calavera) which will premiere in 2020. Judging by the success of his brand, Ryan's Mystery Playdate is poised to soon join Paw Patrol among the top 10 preschool shows on all TV.
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Ryan's Mystery Playdate is part of the business deal Ryan and his parents made with startup licensing company pocket.watch. Apart from creating and producing the preschool series, the company had already repackaged and propelled the 7-year-old's brand, Ryan's World to expand its reach well outside the Internet, with toys, books, T-shirts, and other merchandise in Wal-Mart and Target in the U.S.
In 2018, Ryan earned the distinction of being the Highest Earning YouTube Star in 2018, thanks partly to the success of his Ryan's World brand. He might not have won in the Favorite Social Star category, but being nominated in the recently held 2019 Nickelodeon Kids' Choice Awards is a massive achievement for the 7-year-old.
"A TV show with Nickelodeon is the natural next step in propelling Ryan to true global franchise status," Albie Hecht, pocket.watch’s Chief Content Officer said. The company had also been compiling past Ryan ToysReview YouTube clips for distribution on online streaming platforms such as Hulu and Amazon.
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Ryan ToysReview channel has grown to be the world's largest, currently with 18 million subscribers and averaging one billion views monthly just three years since his parents started posting his unboxing videos in 2015. "Ryan is a kid who happens to be one of YouTube’s towering giants, with millions of followers who are going to love seeing him and his family on Nickelodeon in a totally new and fun way," Nickelodeon's president Brian Robbins said.