When a young boy racks up 10 million subscribers on his YouTube channel, with videos that are each averaging a hundred millions views, there's no other way to go but to expand the business.
Ryan, famous for Ryan ToysReview YouTube channel which made him one of the top 10 highest paid YouTube stars, is launching his very own toy line called Ryan's World, to be sold exclusively at 2,500 Wallmart stores in the U.S. and on Walmart.com starting August 6, TubeFilterreports. Walmart has also set up meet-and-greet events with Ryan and opportunities for the Youtube star's young followers to test the toys.
By October, Ryan's birthday month, his merchandise will be available in other retail stores.
The move to create a toy line based on the YouTube kid sensation was first announced in February. Licensing company Pocket.Watch released its plans to open up more opportunities for its network of kid-friendly Youtube creators, choosing Ryan ToysReview for its debut line. It has partnered with Bentex Group for apparel and Bonkers Toys, with talks of licensing deals to produce TV shows and books in the new future.
Ryan has built his massive online following apart from unboxing and testing toys. He’s also expanded his 'offerings' by performing challenges, doing science experiments, and even starring in his own video animation! His YouTube presence has grown to include five more channels to make up Ryan's World, his personal brand. These include:
Combo Panda and VTubers are channels both dedicated to reviews of video games on all platforms; and,
Studio Space contains the behind-the-scenes from all of Ryan's World.
Ryan's World products are designed for ages 3 and older. Ryan, of course, helped select the toys. It includes 15 collectible toys based on some of the characters he has created and toys he has famously reviewed. These toys include slime kits, figures, putty, squishy and stuffed toys, vehicles, and more.
ADVERTISEMENT - CONTINUE READING BELOW
For apparel, the T-shirts will have designs featuring some of Ryan's favorites things, including his pal Gus The Gummy Gator and pizza.
Ryan's Youtube "reviews" often help move the product out of the stores after his video comes out, says Jim Silver, CEO of the review site Toys, Tots, Pets, and More, in an interview with The Verge.