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  • Smart Parenting Reveals A Fresher, More Inclusive Look

    It’s a visualization of its values that harp on inclusivity, community, empowerment and expertise.
    by SmartParenting Staff .
Smart Parenting Reveals A Fresher, More Inclusive Look
  • Today, Smart Parenting reveals a more inclusive look shedding its 19-year old salmon color for fresher blue tones.  

    “We always ask our audiences for ways to make the website better, and majority specifically picked this new palette because it is more inclusive,” shares Smart Parenting Brand and Business Head Iza Cuyos, a mother to a toddler, shares.  

    Beyond Colors   

    Beyond the colors, Smart Parenting’s objective to be more inclusive is apparent in its content as well. Recently, the brand launched Joey Ong, founder of the Facebook Community group DadbudPH as its first-ever daddy editor-at-large.

    DadbudPh has over 38,000 daddy members as of writing.  This is a testament to Smart Parenting's advocacy to include dads in parenting conversations and redefine what it means to be a Filipino father.

     

     

    “Most of the time, parenting conversations revolve around moms and their points of view. Dads are oftentimes sidelined, or worse, generalized as the womanizer or babysitter. It’s time we give dads a judgement-free space on all our platforms,” adds Cuyos. 
     
    READ MORE: This Dad Explains How Being A Great Father Starts By Being A Better Husband 

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    Inclusivity is also demonstrated in Smart Parenting’s newest content programs such as Editor-At-Large Rica Peralejo’s video series dubbed PopRica which always shows three sides of every parenting issue, as well as Smart Parenting Guide (SPG) on Sex Education, written by the mother and daughter tandem of US-board certified sexologist Dr. Rica Cruz and tween daughter Caia Miella.  

    “This content program seeks to empower parents in raising informed tweens and teens who understand their body and their rights with the goal of protecting them from all kinds of sexual abuse,” Smart Parenting section editor Ronna Capili Bonifacio, mom of three kids.   

    She adds, “Including Caia’s voice to the content aims to foster honest and healthy two-way conversations between parent and child.” 
     
    READ MORE: I Caught My Child Googling Sex Phrases Because Of Online Games! What Should I Do?
     

    From raising kids to raising families

    The pandemic has also given Smart Parenting a stronger purpose that is no longer confined to raising bright and healthy kids.  
     
    “We saw how Smart Parenting’s influence tripled in the past two years despite the pandemic, and this is largely because the brand addressed the needs of every parent beyond parenting,” says Cuyos.  
     
    Aside from its strong parenting content pillar, home, money, and relationships were among the content categories that helped boost the website’s reach in the last two years.

    In response to the audience’s clamor, Smart Parenting also redefined its purpose from raising bright, healthy and successful children, to raising happy and healthy families. 
     
    This purpose is the brand’s north star even in covering sensitive issues such as the elections, Covid-19 vaccination, mental health and more. 
     
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    Recommended Videos

    Get to know the Smart Parenting team here

    Get to know the Smart Parenting influencers here
     
    Navigate our new website at www.smartparenting.com.ph  

    Check out our Facebook Page: https://www.facebook.com/smartparenting.ph  

    Join our Facebook Group: https://www.facebook.com/groups/SmartParentingVillage  

    Follow us on Instagram: https://www.instagram.com/smartparenting  

    And Twitter: https://twitter.com/_smartparenting  

    Subscribe to our Youtube channel: https://www.youtube.com/c/SmartParentingPhilippines 

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