In our “love letter” last December 2020, we said families will continue to feel the impact of COVID-19 on their livelihood, children’s education, and health in the new year.
The collective mood at the time was optimistic, but the feeling of dread was not far behind. We were already hearing of the news of COVID variants.
Nine months later, the hyper-contagious Delta variant has pushed the number of daily COVID cases to new records. It’s the reality we hoped we didn’t have to face when we greeted 2021.
That's why it's no surprise that in the Smart Parenting Pulse: 2021 Audience Survey, about 40% of the 2,800 respondents have money and health on top of their list of worries.
A parent has always been a cautious spender, but the threat of the pandemic to jobs is driving many to think of other ways to augment their income.
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Our survey’s results show 52% don’t have enough left to set aside even for an emergency fund. While a huge chunk of expenses goes to food, utilities, education, and rent or mortgage, almost half say they are paying off debts.
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