Moms deserve the best. But let's face it—when it comes to our partners and our kids, we would easily add to cart and check out the products they need, like diapers, snacks, and school supplies. Some moms would scrimp on themselves and wait for the next paycheck to splurge on a new makeup product or supplements they need. If you're guilty of putting yourself last, we get you, Mama. Our mantra: 'Wag tipirin ang sarili!
That's why we've rounded up this list of products we love for moms that were curated by Smart Parenting editors and voted as the best in their class by Smart Parenting Village members when it comes to quality and value for money. These products have been tried and tested by moms and soon-to-be mothers and have won the coveted Smart Parenting Awards 2023 seal.
For once, don't hesitate to click on the links and indulge yourself by adding the items to your cart because you matter, Mama!
Smart Parenting Awards 2023: 12 Products We Love For Moms
MOM'S HEALTH
Breastmilk Booster: Mother Nurture Malunggay Coffee Mixes
For two consecutive years, Mother Nurture Malunggay Coffee Mixes has emerged as the top choice of parents for this category. Founded by a mom who underwent a relactation journey, Mother Nurture has been around since 2014 and is loved by moms like Smart Parenting video producer Cherrie Julian. "My sister gave me Mother Nurture when I was pregnant. I enjoyed it as a healthy coffee drink, but loved it even more when it gave me the milk boost I needed as a padede mom. It allowed me to still enjoy coffee, minus the guilt!"
Each serving contains 900mg of natural galactagogues, which help mothers boost their breastmilk supply. It's approved by the FDA, holds a Halal certification, and uses locally sourced natural ingredients, making it a must-have in every mom's breastfeeding journey.

Mother Nurture Malunggay Coffee Mixes, 7 sachets per pack, Php 140
Shop Mother Nurture from their authorized resellers nationwide.
Mom's Milk: Enfamama A+
For expecting mamas, there should be no compromise when it comes to the increasing nutritional needs. Enfamama A+ is the clear winner in this new Smart Parenting Awards category, as it's good for both pregnant and breastfeeding moms.
This nutritional milk powder comes in yummy Vanilla and Chocolate flavors, which moms can serve either lukewarm or iced. Consult with your OB-GYN if you can take this twice a day.

Enfamama A+ 350mg, makes up to 7 servings, Php 415
Vitamins: Myra Ultimate Anti-Aging Supplement
While a lot of moms say they want to be healthy so that they can witness their kids grow up, Myra Ultimate Anti-Aging Supplement helps in keeping moms feel and look younger too! This is the preferred vitamin brand of most moms in the Smart Parenting community because of its triple skin nutrients: Vitamin E, Astaxanthin, and Lycopene, that keep signs of aging, such as wrinkles and fine lines, at bay.

Myra Ultimate Anti-Aging Supplement, Php 20 per piece; box of 8s, Php 168; or box of 30s, Php 600
MAKEUP
Lipstick: Avon Hydramatic Matte Lipstick
Among the different makeup products, a trusty lipstick in your favorite shade is one of the must-haves even for new moms, according to the Smart Parenting Mom Squad.
Avon Hydramatic Matte Lipstick won lipstick of the year, and as Smart Parenting community manager Zen Arganda puts it, this lip product ticks all of her boxes and more. "When buying a lipstick, I always search for three things: not sticky, no offensive smell, and makes my lips fuller when applied," the mom of one said. She added, "I love it because even after a few hours, it doesn't leave my lips dry or chapped because of its hyaluronic acid component."
A major plus, Zen says, is that this particular variant is two-toned, so you don't need to apply multiple shades. Definitely a must-have in every mom's purse.

Avon Hydramatic Matte Lipstick, Php 374
Beauty Powder: Glutalight Glow Whitening Beauty Powder with Glutathione – Sand
A face powder with glutathione? Who wouldn't love this hardworking face product that has the triple strength whitening power of Glutathione, arbutin, and kojic acid. What's more, Glutalight Glow Whitening Beauty Powder with Glutathione has BeauPlex VH vitamin compound to moisturize and smoothen the skin, Clair Blanche whitening complex to lighten the skin, and SPF 21 to protect the skin.
"A single gentle pat and swipe is all you need to bid farewell to oil and sweat, making it ideal for a mom on the go!" said Steph Ocampo, Smart Parenting art director. "The light to medium coverage effortlessly maintains a natural appearance and harmoniously complements my morena skin tone without going overboard - and easily I can build it up if I need extra coverage on special occasions. It can be used on its own or as a finishing powder to liquid foundation."

Glutalight Glow Whitening Beauty Powder with Glutathione – Sand, Php 299
SKINCARE
Beauty Soap: SNAILWHITE Whipp Soap Gold
We see a lot of beauty products nowadays that promise a youthful glow or rejuvenated skin. However, this product is one that we can put our name on. SNAILWHITE Whipp Soap Gold has been part of a Smart Parenting mom's skincare regimen because as they say, its quality and results are worth spending our hard-earned money for.
"Now that I'm already in my 30s, I invest in more and more anti-aging products to care for my skin. And I've come to love this soap. Packed with potent anti-aging ingredients like collagen, 24 Gold, and Niacinamide, it has made my skin look more youthful, soft and moisturized. Ever since I started using it a few months back, I've been getting compliments that my skin has this certain glow, even without makeup!" said mom of one Cherrie Julian.

SNAILWHITE Whipp Soap Gold 100g, Php 345
Acne Treatment Product: Oxecure Acne Clear Powder Mud
Yes, some moms still get acne breakouts sometimes, and this unique product is a lifesaver as it helps give us the confidence to get through the day without worrying how we look! Smart Parenting editors unanimously voted Oxecure Acne Clear Powder Mud as the recommended brand when it comes to acne because it does its job at a fair price!

Oxecure Acne Clear Powder Mud 5g, Php 99
Sunscreen: BYS Effortless Pore Perfecting Sunblock
A board-certified dermatologist advised that kids and adults wear sunscreen even at home to keep their skin protected from the harsh rays of the sun and UV light.
For moms who are looking for a go-to sunscreen, moms including Iza Santos Cuyos, Smart Parenting deputy group publisher and mom of one vouch for the BYS Effortless Pore Perfecting Sunblock.
"A friend gave me this beauty product as a gift, and I have replaced my go-to sunscreen since. Aside from the SPF 50 protection, I really like the smooth and non-sticky finish. It does blur out my pores! Nakaka-bata. The anti-acne and skin brightening properties are big bonuses," she said.

BYS Effortless Pore Perfecting Sunblock 50ML, Php 799
HAIR AND BODY
Shampoo and Conditioner: Herbs & Beauty Blooming Bouquet Shampoo / Conditioner
What can you not love about these products? This set of Herbs & Beauty Blooming Bouquet Shampoo and Conditioner is made with natural and organic extracts that help nourish hair and promises 24-hour bango. It leaves moms feeling refreshed and rejuvenated even after a quick shower, ready to face another day. But what makes it stand out for the Smart Parenting community among all other products is its biodegradable packaging which breaks down 100 times faster than a regular plastic bottle.

Herbs & Beauty Blooming Bouquet Shampoo 300mL, Php 160
Herbs & Beauty Blooming Bouquet Conditioner 200mL, Php 140
Body Wash: Dove Deeply Nourishing Body Wash
When was the last time you had a satisfying, uninterrupted bath that lasted more than five minutes? As moms, even shower time is treated as a luxury. That's why moms recommend Dove Deeply Nourishing Body Wash for your sacred bath moments.
Smart Parenting editor-in-chief and mom of three Ronna Capili Bonifacio says, "A moisturizing body wash is a perfect time-saver for moms! Even if I don't get to use lotion after a bath, my skin isn't dry and therefore painful because this wash moisturizes my skin. It also feels like a treat, and for a few minutes in my busy day, I get to take care of myself too."

Dove Deeply Nourishing Body Wash 550mL, Php 280
Body Lotion: Jergens Oil-Infused Skin Firming Moisturizer
It doesn't hurt to pamper ourselves so much because the more we care for ourselves, the more capable we become of caring for our family. Thus, if you don't subscribe yet to the routine of applying lotion after a bath, this is your time to try. It's life-changing!
Steph Ocampo couldn't help but rave about Jergens Oil-Infused Skin Firming Moisturizer because "it boasts of a fragrance reminiscent of high-end perfume, without being overly intense."
What's more, this lotion is perfect for moms as it is fortified with collagen and elastin that help tighten cellulite-prone skin. It leaves a smooth and toned look even after just one use.

Jergens Oil-Infused Skin Firming Moisturizer, Php 412
Body Cream: Human Nature Cooling Leg & Body Cream
Winning this category is an all-natural product that helps moms feel relieved from pains and aches and also relaxed with its refreshing scent.
Smart Parenting deputy group publisher Iza Santos Cuyos describes the sensation that Human Nature Cooling Leg & Body Cream gives as "like a full-body spa wrapped in a cute green tube."
She adds, "The eucalyptus, peppermint, and bergamot scents, plus the cooling sensation, simply soothe stress away! It's an upgraded alternative to your regular rubs, ointments, and liniments."
Aside from using it for yourself, the mom of one recommends it as a gift idea for your mother-in-law, sister, and mom friends, "They are all raving about it. It's definitely a must-have."

Human Nature Cooling Leg & Body Cream, Php 395
––––––––––––––––––––––––––––––
Watch for the announcement of Smart Parenting Awards 2023 winners in the other categories: Products we love for dads, kids, babies, and the home.
––––––––––––––––––––––––––––––
Edited by Ronna Capili Bonifacio
Art Direction and Photography by Stephanie Ocampo
Assisted by Annycrist Marino
Video Producer: Cherrie Julian
Videographer and Editor: Rolando Pingco, Jr.
Social Media Producer: Zen Arganda
Marketing Coordinator: Hannah Marie Bilgera
Deputy Group Publisher: Iza Santos Cuyos