Smart Parenting Awards 2024: Essential Parenting Tools For A Smarter 2025
Parenting is one of life’s greatest challenges, because every decision matters— from how you raise your children to the products you use daily. That’s why the Smart Parenting Awards 2024 celebrates items that make parents’ lives simpler, healthier, and more efficient.
In today’s fast-paced world, many Filipino parents juggle multiple responsibilities, whether managing careers from home, running businesses, or working on the go. These demands call for reliable tools, wellness solutions, and smart technology. The Smart Parenting Awards 2024 highlights seven outstanding products trusted by Filipino parents for its quality and value.
Curated by Smart Parenting editors and voted on by the Smart Parenting Village community, these products include work essentials, health and wellness, and technology. Each product has earned the Smart Parenting Awards 2024 seal signifying safety, comfort, and value. These winners are exceptional helpers for modern parents, allowing them to focus on what truly matters—their families.
Here are a few items parents consider as top investments for themselves:
Health and Wellness
Toothpaste: Colgate
Colgate, P179
Oral hygiene is always a non-negotiable, and Colgate remains a household name for a reason. Its toothpaste provides the perfect balance of minty freshness and effective cleaning, leaving users a confident, refreshed feeling after every brush. It's recommended by dentists and widely loved by many Filipino parents.
Editor-in-Chief Ronna Capili Bonifacio says, "I grew up using Colgate as a child which is why I choose the same brand for my own kids. It's easily accessible, affordable, and a trusted brand for many years. When something has created a legacy, there's good reason as to why."
Pain Relief: Katinko
Katinko, P59+
Ask any parent, and they’ll likely have a Katinko story. For Smart Parenting section editor Judy Aladin, it means that her husband is out enjoying a game of basketball. “During weekends, I would wake up to the scent of Katinko, which means my husband is out playing basketball with his friends,” she says. “It has been his favorite ointment for years, and there's nothing like it when providing relief for aches and pains.”
Katinko isn’t just an ointment—it’s a reliable companion for aches and pains. The complete set includes: Katinko Nasal Decongestant (2ml), Katinko Oil (10ml), Katinko Alcohol Spray (50ml), Katinko Oil Liniment (35ml), Katinko Sports Spray (50ml), Katinko Soft White (30g), Katinko Ointment (10g).
For parents managing the physical demands of parenting and adulting, Katinko has become an indispensable part of their wellness routine.
Supplement: Berocca
Berocca, P590
Busy parents need to stay sharp and energized, and Berocca delivers on both fronts. Packed with 12 essential vitamins and minerals, including B-complex vitamins, Berocca is clinically proven to enhance mental alertness and physical vitality.
Smart Parenting section editor, Em Cruz shared, “This is one of my family’s go-to for a while now. We use it as an additional immune booster on top of our regular vitamins especially when we feel like we’re going down with the sniffles. The orange flavor tastes super good too! Got these on sale and we’re excited to try the berry flavor. It’s a must-have for busy parents who need extra strength to navigate their daily activities.”
Summit Media's Chief Operating Officer, Howard Go, is also a fan of Berocca. He shares, "I regularly buy Berocca for my family; we all enjoy drinking its orange flavor effervescent tablets in a glass of cold water (making it especially easy to take for my [teen] daughter, who has a sweet tooth). I think this being one of our supplements is part of the reason we barely ever get sick in our family."
Vitamin: Immunpro
Immunpro, P57.75
The pandemic has heightened awareness about health and immunity, and parents everywhere are now more vigilant about vitamin intake. ImmunPro stands out with its potent combination of 500 mg of Vitamin C and Zinc, which helps strengthen the immune system and improve the body’s ability to fight off infections.
This trusted supplement has become a must-have for families striving to maintain health amid hectic schedules and changing weather conditions. It’s more than just a vitamin—it’s a daily shield for your loved ones.
“Been taking Immunpro for almost 2 years now,” Smart Parenting Village member Fatima Mendoza Larios shares. “It doesn’t give me stomach spasms even if I take it in the morning, and it helps support our immune system especially when our calendars are full.”
Wearable Technology
Smart Watch: Huawei Smart Watch
Huawei Smart Watch, P2,199
Wearable tech has revolutionized how we approach health and productivity, and the Huawei Smart Watch stands out as a perfect example. Designed to track sleep, monitor vital signs, and provide real-time health insights, this helps parents keep tabs on their health and fitness goals, while staying fashionable and connected on the go.
"I've put off buying a smart watch for as long as I could because I absolutely love watches. I couldn't imagine giving it up. I bought the Huawei Smart Watch just to track and improve my sleep quality. Now I also use it to track my fitness habits and steps. Plus, I don't miss important calls from the family," says Ronna.
"I've enjoyed my watch so much and its fair price tag that I've already convinced six friends to buy their own," she adds.
Work Essentials
Powerbank: Anker
Anker, P2,560+
Keeping devices powered is essential for parents who are constantly on the move. The Anker Power Bank is a leading choice for charging on the go, offering four output ports and two input ports compatible with Android and iPhone devices.
Apart from the functionality, Anker also champions sustainability. Its power banks are crafted from 75% post-consumer recycled materials, making them an environmentally-friendly choice. It helps parents work remotely, attend meetings, or simply stay connected with family, this power bank ensures gadgets won’t let you down. Anker combines reliability, innovation, and eco-consciousness into a product that resonates with today’s tech-savvy parents.
Em swears by her Anker powerbank. “As a work-from-anywhere mama, I always have my Anker powerbank with me,” she shares. “I have its PowerCore fusion model that’s both a powerbank and portable charger, which makes it incredibly convenient. I can charge my phone on the go, and because it doubles as a charger, I don’t need to worry about recharging a powerbank separately—it charges itself automatically after topping up my device when plugged. It’s definitely a must-have for every parent.”
Mutltipurpose Furniture: Lifetime Table
Lifetime Table, P1,399+
Parents today need flexibility even at home, and the Lifetime Table delivers just that. Available in shopping malls and online stores, this table has become a staple for workspaces, family activities, and more. Its sturdy yet foldable design makes it perfect for packing and inventory work for home businesses or as a quick setup for remote working.
It folds away neatly when not in use, saving precious home space. Its durability also makes it ideal for outdoor gatherings or special occasions, adding to its versatility. With the Lifetime Table, you’re investing in a tool that adapts seamlessly to your changing needs.
Smart Parenting Village member Trisha Marie Ocampo admits that their family uses Lifetime products at home, including tables and chairs and tables for their kids. She said, “What I really love with Lifetime products, especially the table, is how durable and sturdy it is. The materials used to make it is worth the price for us. That's why we invest in their products instead of buying plastic that is easily worn out. Our personal favourite is the square Lifetime tables and chairs that my daughter uses for her online classes. Another big plus for us is that Lifetime products are always on a BUY 1 TAKE 1 deal especially when you buy them from S&R. Perfect for gifting and definitely worth the hype and budol.”
Buy from Shopee, Lazada, or S&R.
How We Determined Smart Parenting's Products We Love For Parents Winners
To determine the winners of our Products We Love For Parents awards, we followed a thorough and collaborative process. We began by collecting nominations from trusted sources, including our editors, writers, contributors, and the Smart Parenting Village community. Each product was then assessed based on the following key factors: quality, value for money, innovation, and parent recommendations. Every product was then evaluated to have excelled in each category via votes from the Smart Parenting Village members, reviews and discussions by our editorial team, along with special consideration from relevant experts.
Discover the winners of the Smart Parenting Awards 2024 across various categories: Products We Love for Moms, Dads, Babies, Kids, Family, and Home.
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Produced by Em Cruz
Photographs by Paola Aseron-Dacanay
Styling by Reezy Ayson
Editor-in-Chief: Ronna Capili Bonifacio
Shoot assisted by Christina Peñaranda
Video producer: Cherrie Julian
Videographers: Jino Del Mundo, Rolando Pingco Jr.
Editor: Rolando Pingco Jr.
Art Director: Stephanie Ocampo
Social Media by Zen Arganda
Marketing Specialist: Marie Bilgera
Associate Publisher: Bettina Santos
Shot on location at the Le Pont Residences Showroom
Special thanks to Robinsons Land Corporation
