Smart Parenting Awards 2024: 17 Products We Love For Moms
Mothers are the heart of every family, constantly striving to provide the best for their loved ones—whether through healthy meals, enriching activities for their kids, or ensuring a loving home. But mothers also deserve the best for themselves. From vitamins to keep them strong, to self-care essentials that help them feel good, and practical products that support their changing needs, moms need solutions that make life easier and more enjoyable.
The Smart Parenting Awards 2024 highlights 17 outstanding products trusted by Filipino moms for their quality and value. Curated by Smart Parenting editors and voted on by the Smart Parenting Village community, these products span beauty and hygiene, pregnancy, postpartum recovery, and more. This year’s winners highlight one thing: that mothers deserve the best throughout every stage of motherhood. Each product has earned the Smart Parenting Awards 2024 seal signifying safety, comfort, and value.
Here are a few things moms can gift themselves (or ahem, partners can pick up for them):
Face Moisturizer: Nivea Luminous630 AntiSpot Advanced Serum
Nivea Luminous630 AntiSpot Advanced Serum, P958
Self-care starts with skincare, and the Nivea Luminous630 AntiSpot Advanced Serum is a top choice for moms in the Smart Parenting Village. The Face Treatment Serum lightens and reduces existing dark spots, while also balancing new melanin production to prevent their reappearance, making way for an even and luminous skin.
75% of the mothers who participated in the Smart Parenting Cafe & Skincare event reported that the Nivea Luminous630 AntiSpot Advanced Serum effectively reduced the appearance of dark spot, while also experiencing plump and glowing skin, lightening of undereye circles, smooth and brighter skin, moisturized skin, and instant glow after application. Moreover, they found that the serum absorbs well, is good for sensitive skin, and did not experience any breakouts.
Personally, I've added this to my skincare routine, and it’s perfect as a day serum! It feels light and non-sticky, even under sunscreen. The subtle scent didn’t trigger my allergies, and I noticed my complexion looked more even after just a few weeks.
Pregnancy Milk: Enfamama A+
Enfamama A+, P415
Enfamama A+ returns this as this year’s top pick for pregnancy milk, winning for two years in a row. This nutritional milk powder comes in yummy Vanilla and Chocolate flavors, which moms can serve either lukewarm or iced. Plus, it’s good for both pregnant and breastfeeding moms.
Consult your OB-GYN if you can take this during your pregnancy.
Milk Booster: Mega-Malunggay
Mega-Malunggay, P950
Moms have one trusted milk booster for their breastfeeding needs: Mega-Malunggay. Also a winner at the first-ever Smart Parenting Food Awards for Breastfeeding Supplements/Drinks, it’s packed with the goodness of malunggay leaves and vitamins and minerals, that boosts the health of both pregnant and breastfeeding mothers.
April Llana, Smart Parenting’s contributing writer and mom of two, can attest to the effectivity of Mega-Malunggay capsules. She says, “I breastfeed my two children and malunggay supplement is very important in boosting my milk supply. Mega-Malunggay promotes the growth of the hormone Prolactin, which is essential for stimulating lactation and is proven to be a great galactagogue for lactating mothers. It is a must-have for breastfeeding moms!”
PostPartum Pads: Kotex Overnight Panties
Kotex Overnight Panties, P186
Moms prefer to use Kotex Overnight Panties for postpartum bleeding as it provides comfort and protection. These panties provide 360-degree coverage to prevent leaks even during heavy flow. It’s soft breathable materials also ensure maximum comfort for a worry-free, uninterrupted sleep.
I used the Kotex Overnight Panties after I gave birth and even during heavy days and they’ve proven to be a reliable and hassle-free solution for red days.
Breastfeeding Cleansing Mist: Buds and Blooms Breastfeeding Cleansing Mist
Buds and Blooms Breastfeeding Cleansing Mist, P150
Moms love the Buds and Blooms Breastfeeding Cleansing Mist for hassle-free nursing. This gentle, alcohol-free mist effectively cleanses and refreshes without the need for rinsing, making it perfect for on-the-go use. It’s enriched with natural ingredients, making it safe for both mom and baby.
“I used the Buds and Blooms Breastfeeding Cleansing Mist when I breastfed my eldest and I love how I always felt refreshed,” Cherrie shared. “Plus, it has a convenient spray bottle that’s perfect for on-the-go use.”
Body Lotion: Vaseline Gluta Hya Serum Burst Lotion Flawless Bright
Vaseline Gluta Hya Serum Burst Lotion Flawless Bright, P673.92
Moms’ skin needs protection too, and the top choice? The Vaseline Gluta Hya Serum Burst Lotion Flawless Bright.
Powered by the innovative Gluta-Glow technology, said to be 10x more potent than Vitamin C—it works synergistically with Hyaluron to deeply hydrate and Pro-Retinol to exfoliate dead skin cells, the Vaseline Gluta Hya Serum Burst Lotion Flawless Bright promote even-toned, dewy, and glowing skin. Plus, it’s double UV filters ensure enhanced sun protection and the iconic Vaseline Jelly to lock in moisture, this lightweight formula bursts into water droplets on application, ensuring instant absorption and long-lasting nourishment.
Cherrie also personally recommends it, “It makes my skin look healthier–giving it a natural glow and a moisturized and smooth feel. It also leaves a refreshing scent.”
PostPartum Feminine Wash: Betadine Antiseptic Feminine Wash
Betadine Antiseptic Feminine Wash, P220
Postpartum can be a sensitive phase for most moms, hence most become more particular with the products they use. For taking care of their intimate area, moms’ top choice is the Betadine Antiseptic Feminine Wash, which is specially designed for moms’ cleanliness and care. It’s formulated with povidone-iodine, providing trusted antiseptic protection to help prevent irritation, discomfort and infections. It’s gentle and effective, making it perfect for both daily use and times of heightened sensitivity, such as postpartum recovery.
Smart Parenting associate publisher Bettina Santos shared, “As a girlie that has a sensitive pH balance down there, my OB recommended to wash with Betadine Antiseptic Feminine Wash especially during my period days!”
Ronna adds, "It's a multi-tasker moms will love. I bring this when we travel too as it can serve as an anti-bacterial wash for wounds, too!"
Deodorant: Deonat Natural Mineral Deodorant Stick Papaya
Deonat Natural Mineral Deodorant Stick Papaya, P178
A majority of moms prefer to go natural when it comes to taking care of their underarms, and their pick: the Deonat Natural Mineral Deodorant Stick Papaya.
Crafted with natural mineral salts, the Deonat Natural Mineral Deodorant Stick Papaya offers gentle yet effective odor protection without harsh chemicals such as aluminum chlorohydrate. Enriched with papaya extract, known for its skin-brightening properties, it also helps maintain smooth and even-toned underarms.
For Smart Parenting editor-in-chief, Ronna Capili Bonifacio, she has not used any other deodorant since switching to it. "I've been using it for years now and I always recommend it especially to moms who are conscious about their underarms and the changes motherhood brings. It's gentle on the skin, does the job of preventing body odor, and one stick lasts years!"
She adds, "Even if the price point seems higher than other deodorants, this goes a longer way and comes out to be more cost efficient. Bonus points: Moms from our community say this is the same choice they are making for their kids who are at the cusp of puberty."
Feminine Wash: Lactacyd Odor Fresh
Lactacyd Odor Fresh, P270
When it comes to intimate areas, the top choice for moms is Lactacyd Odor Fresh. Designed to keep moms feeling fresh and confident throughout the day, the Lactacyd Odor Fresh is enriched with natural milk extracts and odor-control technology, gently cleansing and protecting to help maintain the natural pH balance of intimate areas. It’s ideal for active and busy moms as it provides long-lasting freshness and comfort.
For Smart Parenting community and social media manager and mom of one, Zen Arganda, Lactacyd Odor Fresh is perfect for daily use, “It feels gentle and non-irritating, plus assured na fresh ang feeling down there.”
Hair Oil: Naturals by Watsons Argan Hair Oil
Naturals by Watsons Argan Hair Oil, P225
Busy moms who want to keep their manes healthy and stylish without the fuss recommend Naturals by Watsons Argan Hair Oil. Infused with argan and avocado oil, the lightweight formula deeply nourishes and restores moisture to dry, damaged hair, leaving it smooth, shiny, and manageable. Perfect for moms who deserve a little extra pampering!
“I am amazed by Naturals by Watsons Argan Hair Oil. It has a lightweight, non-greasy formula designed to nourish and shield hair, which promotes a bouncy and shiny appearance,” April shares. “I love that this product is free from parabens and colorants, making it super safe to use.”
Makeup: Colourette Colourtint
Colourette Colourtint, P199
Nothing beats the high a perfectly-colored lipstick and cheek tint can bring. And masters of multi-tasking surely appreciate multitasking products, such as the winner in the category, Colourette Colourtint. This classic, lightweight, blendable lip and cheek tint works beautifully on lips, cheeks, and even eyes, giving moms a natural, radiant flush in seconds. It’s perfect for on-the-go touch-ups, and its long-lasting and highly pigmented finish ensures that moms stay fresh and glowing all day–from school pickups, grocery runs, and a full day of business meetings.
Rechell Masacote loves all the shades, “It’s lightweight on my lips and one application can last the whole day.” Ronna adds, "I like that it's oil-based unlike other lip and cheek tints. Nakaka-fresh, something I look for especially when I'm puyat or busy. Having one in your bag ensures that you can always look presentable, even if it's just a quick hatid-sundo. I love Ava, a dusty nude rose, and the internet-popular Jordyn for a bit of contour."
Sunscreen: Sola Beauty Daily Screen SPF 50+
Sola Beauty Daily Screen SPF 50+, P595
Sunscreen isn’t just for outdoor days—experts recommend using it indoors, too! According to Marie Len Camaclang-Balmores, MD, FPDPS, DDSP-PDS, a board-certified dermatologist and dermatopathologist and fellow of the Philippine Dermatological Society, “If your kids spend time indoors but often stay close to open or glass windows or doors, wearing sunscreen is crucial. It protects their skin from harmful ultraviolet (UV) light from the sun, which can still penetrate these windows and doors. This is especially important for kids with photosensitivity, whose skin is susceptible to turning red or burning upon sun exposure.”
This means that adults too, should start wearing sunscreen at all times, which makes the Sola Beauty Daily Screen SPF 50+, perfect for moms. It’s a lightweight, untinted sunscreen that provides broad spectrum UV protection to help prevent signs of premature aging and sun damage. It’s easily absorbed by the skin, providing a silky smooth layer of sun protection without the heavy or greasy feel. The Sola Beauty Daily Screen SPF 50+ also adds an effortless glow, making it perfect to be layered underneath makeup.
Cherrie Julian, Smart Parenting video producer, swears by it saying "It’s perfect for daily use as it keeps my skin moisturized and glowing all day, provides high SPF coverage—keeping me protected throughout sunny shoots (less worry din sa dark spots and wrinkles!), and has no sticky feel kahit on humid days. I like the no-fuss and travel-friendly package design as well.”
Contraceptive: Althea Pills
Althea Pills, P516.09
Althea Pills is the trusted contraceptive choice for moms looking to plan their family with confidence. Designed for reliability and ease of use, Althea Pills provide effective protection while supporting hormonal balance.
Consult your OB-GYN for proper guidance and prescription.
Breast Pump/Milk Collector: Haakaa Silicone Breast Pump
Haakaa Silicone Breast Pump, P980
Here’s a game-change for breastfeeding moms, the Haakaa Silicone Breast Pump offers a hassle-free way to collect every precious drop of milk. It’s made from 100% food-grade silicone, safe, lightweight, and portable–making it a top choice for on-the-go use. Another advantage is that it has a simple suction design that requires no cords, batteries, or complicated assembly, making it easy to use and clean. It’s perfect for catching let-down milk during nursing or expressing milk discreetly.
Judy shared that the Haakaa Silicone Breast Pump also played a big role in her breastfeeding journey, saying, “If there's one product I always recommend to new and first-time moms who plan to breastfeed, it's Haakaa. I recently gave birth to my second child and my sister gave me a Haakaa. I was able to build a stash with only Haakaa, and it was a lot I was able to share some to moms in need.”
Buy from Lazada.
CS Scar Care: Dermatix Ultra
Dermatix Ultra, P158
Another trusted solution particularly for CS moms is Dermatix Ultra. It’s a clinically-proven and dermatologist-recommended scar care that has an advanced silicone gel formula that works to reduce the appearance of scars, including cesarean section scars, by softening, flattening, and lightning them over time.
“My OB-Gyn prescribed Dermatix Ultra for me to help lighten my CS scar. I took a before photo of my scar, and after a month's use, I can see the difference,” Judy recounts. “It didn't just lighten the scar, it made it more tolerable to look at. CS moms would know it's not easy doing so but thanks to this wonderful scar formula for being a hard worker!”
PostPartum Shapewear: Wink Medical Grade Postpartum / Slimming Binder
Wink Medical Grade Postpartum / Slimming Binder, P4,990
The Wink Medical Grade Postpartum/Slimming Binder is a must-have for moms recovering from childbirth. Designed with medical-grade compression, it provides excellent support to the abdomen, back, and hips, helping to speed up postpartum recovery while offering a slimmer silhouette. This binder is breathable, comfortable, and adjustable, ensuring it fits perfectly as the mom-bod changes.
Judy shared, “I received a Wink Binder during my baby shower, and I can say that having what moms say is the best postpartum binder made me feel so loved and assured that recovery will be easy. It did not disappoint! Wink feels so comfortable even for a CS mom like me, and now I know why it's the preferred shapewear brand of Filipino moms.”
Buy from Urban Essentials.
Apparel: Uniqlo Bratop
Uniqlo Bratop, P990
The Uniqlo Bratop is a versatile and comfortable essential for moms who value ease and style. It combines the support of a bra with the simplicity of a top, it offers a seamless, lightweight design that’s perfect for any mom-activity–whether it’s errands, school pickups, or even a busy office day.
I couldn’t stop wearing my Uniqlo Bratop for mall days with the kids, and even on days when I need to look more presentable. The fabric is breathable so it’s comfortable even on humid days, plus the fit is surprisingly flattering to my mid-heavy mom bod.
Buy from the Uniqlo website.
How We Determined Smart Parenting's Products We Love For Moms Winners
To determine the winners of our Products We Love For Moms awards, we followed a thorough and collaborative process. We began by collecting nominations from trusted sources, including our editors, writers, contributors, and the Smart Parenting Village community. Each product was then assessed based on the following key factors: quality, value for money, innovation, and parent recommendations. Every product was then evaluated to have excelled in each category via votes from the Smart Parenting Village members, reviews and discussions by our editorial team, along with special consideration from relevant experts.
See last year’s winners here.
Discover the winners of the Smart Parenting Awards 2024 across various categories: Products We Love for Dads, Babies, Kids, Parents, Family, and Home.
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Produced by Em Cruz
Photographs by Paola Aseron-Dacanay
Styling by Reezy Ayson
Editor-in-Chief: Ronna Capili Bonifacio
Shoot assisted by Christina Peñaranda
Video producer: Cherrie Julian
Videographers: Jino Del Mundo, Rolando Pingco Jr.
Editor: Rolando Pingco Jr.
Art Director: Stephanie Ocampo
Social Media by Zen Arganda
Marketing Specialist: Marie Bilgera
Associate Publisher: Bettina Santos
Shot on location at the Le Pont Residences Showroom
Special thanks to Robinsons Land Corporation
