In a society where parenting is starting to have no gender boundaries, it's time to celebrate the role and responsibilities of a dad.
More than just providers, the role that dads play in parenting is important. From being a breastfeeding mother's support system, to becoming a standard for their children on what a man should be, they are faced with this pressure daily.
That's why, like moms, dads deserve only the best. We proudly present the winners of the Smart Parenting Awards 2023 for Products We Love for Dads, recognizing that fathers are not just babysitters but equal partners in the journey of parenting. From soap to shampoo, mouthwash, and beyond, these exceptional products have been selected with the smart and dedicated Filipino dad in mind, addressing their unique needs and preferences. These products are now proud holders of the coveted Smart Parenting Awards 2023 seal.
Check out these products that empower dads to be the best parents they can be, because parenting is a shared responsibility, and every dad deserves to have their needs met.
Smart Parenting Awards 2023: 8 Products We Love For Dads
Shampoo: Head and Shoulders Ultra Men Cool Menthol
Winning this category for two years in a row is not a coincidence but a decision made by the combined votes of Smart Parenting editors and the endorsement of the Smart Parenting Village members. Head and Shoulders Ultra Men Cool Menthol continues to hold the top spot as the go-to brand for dads' shampoos. This recognition isn't solely due to its effectiveness in removing dandruff; it's also about the invigorating, cooling sensation it gives dads after each wash.
Smart Parenting editor-in-chief Ronna Capili Bonifacio has this to say about this essential shower product, "Perfect for men seeking a refreshing experience during their baths. This product is a favorite in our household, particularly during our nation's sweltering days when a single shower just isn't enough—you get a minty cool upgrade with this shampoo!"

Head and Shoulders Ultra Men Cool Menthol, Php 325
Soap: Irish Spring Original Clean Soap
This product smells so good that it gained popularity when the Facebook group Home Buddies started using it as a room freshener! Irish Spring soap, in its Original Clean scent, is this year's top soap for dads.
Moms at the Smart Parenting Village can attest that their partners and husbands feel clean and refreshed after using this bath soap, which also provides 24-hour deodorant protection. A hardworking product for hardworking dads!

Irish Spring Original Clean Soap, Php 55.13
Body Spray: Alfa-1 Deodorant Body Spray
Mom of one Jashmine Bailon from the Smart Parenting Village has only kind words for this product that she trusts when it comes to her husband's deodorant needs.
"It's easy to use kasi spray lang, good to go na. And the scent lasts long talaga!"
What's best, it uses safe and organic ingredients like alcohol from sugar cane, and a natural cooling active.

Alfa-1 Deodorant Body Spray, Php 179
Razor: Gilette Mach 3+ Aqua Grip
Still the trusted brand when it comes to razors, the Gillette Mach 3+ Aqua Grip is the clear winner in this category.
Smart Parenting editor Em Cruz shares how she and her husband both love this razor, saying, "My husband is meticulous about his razors, and he's been loyal to the Gillette Mach 3+ Aqua Grip for quite some time."
She added, "I also use it when I'm in a pinch, and we both agree that the silicone grip allows us to hold it firmly yet comfortably. This, along with its triple blades feature, allows for a smooth shave without any nicks and cuts."

Gilette Mach 3+ Aqua Grip
Electric Toothbrush: Sparkle Triple Active Sonic Toothbrush
Because brushing teeth is sometimes not enough, the Smart Parenting community has spoken, and it recognizes the Sparkle Triple Active Sonic Toothbrush as a smart investment for a dad's oral hygiene.
Its discounted price of Php 1,645 is worth every penny, as it boasts 40,000 strokes per minute to effectively eliminate surface stains and plaque through sonic vibrations.
This electric toothbrush is the best choice for those with sensitive teeth because it helps prevent excessive pressure that can lead to bleeding.

Sparkle Triple Active Sonic Toothbrush, Php 2,990
Mouthwash: Bactidol Oral Antiseptic
Smart Parenting deputy group publisher Iza Santos Cuyos vouches for Bactidol Oral Antiseptic as the mouthwash of choice for dads, "Surviving the pandemic has made every parent praning, and buying a mouthwash has become a necessity rather than a luxury."
She continues, "When it comes to my family's health, I can only go for a trusted brand that has been proven to deliver on its promise consistently. Bactidol does just that, and it doesn't disappoint."

Bactidol Oral Antiseptic, Php 129
Cologne: Avon Black Suede Secret Eau De Toilette
A recent survey shows that most of the couples in the Smart Parenting Village only have sex once a week. However, it has to be good sex to be enough! This secret potion is every dad's weapon to having a good, quality time with their spouses as it gives them the confidence and boost to go all in.
It gives off a woody ambery fragrance with a smooth suede-like finish, coming from the scent of red apple, and a sensual tonkalactone that reveals balsamic and creamy notes, and cuir velours.
Indeed, Black Suede Secret is the newest variant of the Smart Parenting Award-winning, dad-approved Black Suede Classic perfume.

Avon Black Suede Secret Eau De Toilette, Php 439
Coffee: Nespresso
When it comes to their morning brew, dads deserve a coffee not from a sachet, but made using this trusty espresso machine. Ronna Capili Bonifacio swears by this product that has also been voted as the best in its class by the Smart Parenting Village members.
"It's simple, easy, and full of flavor. For any parent who loves espresso-based drinks (like me!), the Nespresso allows you to be your family's barista without having to spend too much time figuring out how to make the perfect cup of joe. Because this makes it for you with just the touch of a button."
The mom of three adds, "I especially love that the Vertuo Pop lets you make a whole mug of coffee in an instant and like all Nespresso variants, you can pick and choose your beans depending on your preference. It's so simple that my toddler knows how to operate it—he's been helping us make coffee with a Nespresso since he was a year old."

Nespresso Vertuo Pop, Php 12,500
Watch for the announcement of Smart Parenting Awards 2023 winners in the other categories: Products we love for moms, kids, babies, and the home.
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Edited by Ronna Capili Bonifacio
Art Direction and Photography by Stephanie Ocampo
Assisted by Annycrist Marino
Video Producer: Cherrie Julian
Videographer and Editor: Rolando Pingco, Jr.
Social Media Producer: Zen Arganda
Marketing Coordinator: Hannah Marie Bilgera
Deputy Group Publisher: Iza Santos Cuyos